As a small venture, you might be competing against enormous brands with dedicated clients and unlimited marketing budgets. So, Here are some major tips to intensify your brand:
As they say, “a brand is the most valuable fixed asset of any corporation. ”It is the very voice and face of how the company looks to the world – from investors to customers! Nevertheless, when it comes to building a powerful brand for one’s company, it’s not really a piece of cake.
Here are some major tips to intensify your brand:
1. Find The Reason:
The very first step of major significance when it comes to a brand is knowing the purpose behind it. One should be aware of the powerful aim behind a particular brand name because every brand has one. “Why does it exist?” is what one should find the answer to. While engaging with the outside circle, be it the investors, employees, or customers – they too should know the entire goal and purpose behind the brand; because that’s what differentiates it from others. This will be useful in the foundation of branding – from tagline to marketing; these ideas will come in handy.
2. Plan Of Action:
Further, even though one should never try to imitate the big names in the industry, one should be aware of their strategies and strengths. This should be done so as to distinguish oneself from the competitors. Only then, the brand can convince the customers why they are better than the rest.
3. Understand Marketplace:
Moving on to the potential customers, it is also needed to know the target audience of the brand. For any brand (even the huge ones) it is not possible that they cater to all population groups, therefore identification is important for the target. This not only helps in product development and marketing but even the mission and message of one’s brand should be tailored according to who they are aspiring to reach. Being SPECIFIC is the goal.
4. Find Your Customer Base:
Establishing a powerful brand also depends on understanding the customer persona. Age, gender, income, education, etc are some of the general factors under this. Dwelling more into such identification, research can also be done on goals, influencers, desires, fears, dislikes, preferences, etc. of the target market. All these will tremendously enhance the marketing efforts.
5. Design Unique Brand Identity:
In a market that is so dynamic and ever-growing, there will always be a bigger brand, with more budget or resources. Nevertheless, one’s products, services, and more importantly the benefits always will solely belong to oneself. Acknowledging this strength is very important because this is what makes a brand memorable. Focusing on the qualities and benefits of one’s brand and why is it unique when compared to others is what attracts the buyers. The authentic and transparent features should reach the potential buyers so that they have a reason for making the favorable choice. The best example of this strategy can be Apple, with its – “if it’s not an iPhone, it’s not an iPhone” tagline.
6. Spawn Brand Voice:
Setting up a unique brand voice is another important constituent of branding. Brand voice is dependent on the company’s mission, customers, and services it provides. It can be promotional, service-oriented, technical, informative, etc.; but it should clearly convey what the brand is known for and what it provides the best!
7. Brand Symbol:
Lastly, the most important constituent is making the brand shine. Nobody wants to see or associate themselves with something that already exists in big numbers. Building a brand logo, tagline and conveying the right message in an individualistic manner is one of the most crucial tasks. It is one of the most exciting parts of building a brand as it is what becomes the very identity and visual recognition of one’s company.
Source: Business World