BikeWo will be looking to expand its EV servicing and charging network across different states of India while leveraging Venkatesh Duggibati’s personal brand and by collaborating with him for a series of marketing, outreach, and brand promotion activities.
Hyderabad-based BikeWo growing EV two-wheeler smart hub networks in India, has announced a partnership with celebrated legendary Tollywood actor Venkatesh Daggubati. As a part of the collaboration, Venkatesh Daggubati has now become a strategic investor in the company with an undisclosed amount of investment and has also been appointed as BikeWo’s lead brand ambassador.
Following this association, BikeWo will be looking to expand its EV servicing and charging network across different states of India while leveraging Venkatesh Duggibati’s personal brand and by collaborating with him for a series of marketing, outreach, and brand promotion activities. This will be a long-term collaboration that will help the brand to grow and scale in order to meet its ambitious target of installing 20,000 EV charging points pan-India by 2025.
Speaking on the collaboration, Vidhyasagar Reddy, Co-Founder & Chief Operating Officer, BikeWo said, “We are delighted and proud to welcome the evergreen legend Venkatesh Daggubati as Bikewo’s investor and brand ambassador. Venkatesh’s faith and trust in BikeWo are an inspiration for us and going forward, we will be working closely with him on a number of strategic aspects. Furthermore, his association with the brand marks a whole new chapter in BikeWo’s commitment to young Indians in the realization of their dreams and aspirations by serving simple and delightful two-wheeler service experiences, creating infrastructure for EV with battery swapping and charging points, and enabling entrepreneurship opportunities to BikeWo’s ever-growing network of dealer-partners.”
Venkatesh Daggubati said, “I am elated to be a part of BikeWo’s journey of making the EV bike sector more organized and providing a better user experience. BikeWo is a brand that stands out in the EV space not only by laying the infrastructure for EV 2W charging and servicing but also by encouraging and creating entrepreneurs, especially women entrepreneurs, through its unique franchise network. I look forward to walking the futuristic EV adoption journey with BikeWo, and I’m committed to do my bit in helping the brand in realizing its vision.”
Source: Business World