The affiliate network rode on India’s digital growth, internet, and smartphone accessibility in the pandemic year.
February 9th, 2021: The Indian arm of the globally renowned Admitad Affiliate Network, has experienced a phenomenal expansion of their business through the onboarding of online brands in 2020. The company facilitated INR 350 crores worth sales across various categories of advertisers, who capitalized on India’s move towards digital.
On the part of affiliate networks, investment in automated processes, messenger bots, express payment services for publishers, and an overall increase in the onboarding of publishers, contributed to their annual growth numbers. The changes are further owed to people’s affinity towards using digital payments, VOD services, social media, and conducting online research on products. As a consequence, several startups and brands mushroomed last year, which invested in D2C in a bid to reach target audiences seamlessly.
Speaking on their performance and forecast for 2021, Neha Kulwal, Country Manager_India – Admitad Affiliate Network said, “2020 saw the emergence of not just D2C brands and startups, but also a game changing transition of the Indian people towards digital processes. Affiliate channels were an important driver for several brands, and the numbers reflect an upward trend for 2021 as well. We invested in making our processes faster and easier for both publishers and advertisers, and expect more traction to follow suit.”
Admitad Affiliate Network emphasis on targeting customers via popular instant messaging apps such as Telegram Messenger and WhatsApp boosted sales further, as personalization played a big part in converting users to paying customers. Similarly, loyalty programs and banks are recognizing the effectiveness of affiliate tools as a viable means of monetizing their inventory and customer base.
Source: Business World
