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Blacksoil Invests INR 20 Crore In Furniture Subscription Platform Furlenco

Until date, Furlenco has furnished over 150,000 homes across 8 major cities in India and has an AUM worth INR 200+ Cr.

21 January 2021: Blacksoil Capital ,NBFC announced today that it has invested INR 20 Crore in Kieraya Furnishing Solutions Private Limited , Furlenco as a venture debt facility. Founded in 2012 by Mr. Ajith Mohan Karimpana, Furlenco operates as a Furniture Subscription Platform. Until date, the  company has furnished over 150,000 homes  across 8 major cities in India and has an AUM worth INR 200+ Cr.

Furlenco is a subscription ecosystem offering quality furniture that is exclusively designed in- house. The furniture is delivered free of cost at one’s doorstep within 72 hours and comes with benefits like annual cleaning, option to swap furniture and free relocation. 

Furlenco has raised close to USD 51 Million in equity funding from investors like Lightbox Ventures, Crescent Ventures, Deepika Padukone & Burman Family Office and has also raised close to USD 45 Million in debt funding from its strong HNI network and various financial institutions.

“The year 2021 will see a new phase of growth for Furlenco. We have a lot of exciting initiatives planned for this year that will unravel over the next six to nine months. We are delighted to have BlackSoil as our latest partner. BlackSoil has quickly emerged as a prominent venture debt player helping startups across the board in their growth journey.” said Furlenco’s Founder & CEO, Ajith Karimpana.

“Furlenco is offering an alternative solution that delivers high value to the customers while providing the much-needed flexibility. Subscription model proved to be robust during the covid period and it is our pleasure to partner with Furlenco to help them achieve the next level of growth.” stated Blacksoil Group Co-founder Ankur Bansal.

“We have built a very strong lender ecosystem over the years – be it venture debt, NBFCs or family offices. Our subscription business model, high-quality revenue yielding assets, and consistent operating profitability are key factors that make Furlenco an attractive debt proposition for the lenders.” said Vaibhav Laddha, Head of Corporate Finance at Furlenco.

BlackSoil is a sector agnostic alternative credit platform & has deployed INR 1,000 Crore in last four years across 80+ transactions. Blacksoil’s past deals include OYO, Spinny, Purplle, Zetwerks, Vogo and TVF amongst others.

Source: Business World

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