In response, MSMEs continue to move their operations online as a majority of their payments (72%) happen through digital mode today as compared to cash (28%), reveal the findings of the MSME survey by Bluehost in June 2021
Bluehost, a top-rated web hosting provider recommended by WordPress.org, has announced a partnership with Razorpay, the leading fintech company, to integrate its payment processing capabilities into its eCommerce suite to empower MSMEs to build, grow and scale their Online Store.
The pandemic has accelerated the adoption of digital technologies and rapidly shifted how consumers prefer to shop and pay. In response, MSMEs continue to move their operations online as a majority of their payments (72%) happen through digital mode today as compared to cash (28%), reveal the findings of the MSME survey by Bluehost in June 2021.
The survey confirms that MSMEs are actively adopting digital tools to not only keep the lights on during the pandemic, but to also future-proof their business.
Now more than ever, MSMEs require establishing an online presence for their business to build their customer base and meet the demand for secure, reliable, convenient, and contactless transactions. Bluehost eCommerce suite provides an easy-to-use experience for anyone who wants to start an Online Store. Be it a store selling products/services on a subscription basis or the one that requires customers to book appointments, Bluehost provides the right set of tools to build, grow and scale any type of Online Store. With additions to aid customization with each aspect of your online stores such as Store Management, Billing and payments, Shipping, Performance & Security and Marketing, Bluehost becomes one of the most lucrative destinations for anyone who wants to quickly start selling online.
With the integration of Razorpay’s payment processing capabilities into Bluehost’s eCommerce hosting plans, MSMEs will have an integrated payment infrastructure in order to build, run and scale a successful Online Store.
“Digital evolution of small businesses accelerated this past year. We live in a world where the propensity of customers to transact online is much higher than ever before.
Bluehost’s platform makes it easy for anyone to create a professional-looking website with WordPress as well as an Online Store. We’re
excited to announce partnership with Razorpay, one of the most popular payment gateways in India. With this we bring the ease and simplification of accepting digital payments on Online Stores created with Bluehost for millions of businesses across India.”, said Manish Dalal, Managing Director, Bluehost India.
Shashank Kumar, CTO, and Co-Founder, Razorpay said, “We ’are going through one of the most profound digital transformations that will significantly alter the payment experience of consumers and businesses. MSMEs, which were a fairly underserved market until recently, play a significant role in the country’s economic growth today. Their shift to the digital space during the last 16 months and the rate at which they have become comfortable with online presence, continue to up the demand for digital payments. We are excited about our strategic partnership with Bluehost and look forward to together furthering this digital adoption and equipping millions of small businesses in India to harness the power of the web.
Today, more than 8 million businesses in India rely on Razorpay’s full-stack technology solutions to process online payments. This newly crowned FinTech Unicorn currently powers payments in over 100 currencies via credit cards, debit cards, UPI, Net Banking, and other local payment methods.
Source: Business World