Comedy, Entertainment and Fitness videos ruled Social media trends on Bolo Indya charts during pandemic year.
Bolo Indya, India’s fastest growing short video sharing platform releases its social media content Trends 2020 report for India. The report talks about the key short video creators and consumer trends in 2020 and how the pandemic year has emerged as a blessing in disguise for its 2.7 million creators, embraced by 6.5 million monthly active users spread across 14 languages currently.
Comedy has topped the trend with over 27% users creating or sharing content on the genre this year. Conversations on Fitness and Entertainment were also high with over 17% and 16% content coming respectively from the genres. Astrology and Relationships emerged as the categories with highest returning user percentage of 91% and 87% respectively.
Commenting on the Bolo Indya Trends report 2020, Varun Saxena, Co-Founder and CEO, Bolo Indya said “Bolo Indya demonstrates the love amongst Indians not only for short videos in regional languages, but also the trust this content helps them build for creators, and be able to go ahead with doing micropayments on the platform to leverage personalized online services from trusted creators. With unique amalgamation of passion, content and commerce; Bolo Indya has carved out a unique place for itself as a consumer internet platform with Bolo Meets as a differentiator. Last 18 months have been very exciting for us as a company as we get closer to delivering as a platform per the pulse of Bharat which is to gain financial independence and move towards a better living standard every passing day.”
He further added, “With the high engagement rate which our content creators have, we are also seeing high traction of brands, music labels and production houses already reaching out to us to explore partnerships with our super stars and this is a testimony to the fact that we are moving strongly towards our mission of creating a positive impact with a strong story around user engagement, and not just cosmetic user growth.”
Source: Business World