Thursday, March 28, 2024
HomeBusinessCareerSocially Raises $1 Million In Funding

CareerSocially Raises $1 Million In Funding

CareerSocially is an AI driven sales and marketing enablement platform that helps real estate developers to bring in cognitive automation to their customer outreach efforts and lower their cost of sales.

The round was led by the software maker Indus Group and serial investors Bobby Reddy and Ajay Sarupria. While Bobby has invested in more than 20 startups, Ajay’s investments also span multiple sectors such as EV and fintech. The company will utilize these funds to ramp up its technology and sales capabilities.

CareerSocially is an AI driven sales and marketing enablement platform that helps real estate developers to bring in cognitive automation to their customer outreach efforts and lower their cost of sales. It enables developers to drive customer engagement, connect with real estate agents and manage the end-to-end workflow.

The company is co-founded by Prakash Tejwani and Sahil Rathore. The startup has been the recipient of various proptech awards and has worked with 50 plus clients across India and the Middle East, including 7 of India’s top 10 developers.

As part of the investment deal structure CareerSocially would also be acquiring the assets and technology platform of Bengaluru based property discovery portal “Housingman”. With the real estate sector undergoing massive technology disruption, this acquisition would enable them to strengthen and expand their portfolio of AI driven sales & marketing solutions.

“In the current pandemic situation, developers are keen to lower their cost of sales and marketing through automation and digital transformation. Our platform and white label solutions empower developers & IPC’s to build their own buyer and agent communities that can be activated at will for various projects, and it helps them to better control and eliminate the

limitations faced during sole selling mandates (giving exclusive selling rights to a party)”, says Prakash Tejwani.

Before co-founding CareerSocially, Prakash spent 15 years in various technology functions including a leadership role at Pitney Bowes start-up accelerator.

According to IBEF the real estate sector in India is expected to reach US$ 1 trillion by 2030. The Covid-19 pandemic has made realty players to aggressively come up with new projects expecting a demand recovery soon. In spite of the huge target segment, a major challenge for real estate companies would be to reach the desired audience and build a solid sales funnel.

CareerSocially is after this opportunity and it wants to help the industry to be ready when the demand picks up.

“With this investment and its acquisition of Housingman the company will scale up its operations and technology. The real estate sector is ripe for digital transformation and it must use machine learning and AI to streamline its marketing operations. Builders must embrace a data led approach to winning businesses and CareerSocially has the technology and the team to create a seamless experience for their operations,” says Bobby Reddy.

Source: Business World

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