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Chai Point Announces Its Foray Into Instant Chai

Chai Point is targeting a revenue of more than Rs 10 crore in the next 12 months from this category. It’s new addition will be available on Chai Point ‘sD2C platform, its stores and top e-commerce portals including Amazon, Big Basket, Supr Daily, Swiggy Instamart.

19th February, 2021: Chai Point, India’s largest omnichannel beverage brand has announced its foray into the instant chai category. The Company has  launched Instant Chai in three flavours — Masala, Ginger & Cardamom. The instant chai will be available in convenient ‘sachet’ easy to carry formats priced at Rs 180 for a pack of 10.

The Instant Chai range is now available on Chai Point’s recently launched D2C platform in addition to biggest e-commerce sites including Amazon, Flipkart, Snapdeal, Big Basket, SuprDaily. The range would also be available across 170 store of Chai Point.

Amuleek Singh Bijral, Co-founder CEO, Chai Point says, “The Pandemic has brought about many fundamental shifts in our F&B consumption pattern. As white collar professionals with millennial mindset continue to WFH, their consumption of Chai is at an all time high and our customers want the same taste of Chai as they get in our stores albeit be ready in a matter of seconds. Launch of instant chai is another way to stay in tandem with the needs of our customers for who Chai is a fuel which keeps them going even when working remotely.”

The Company aims to grow the Instant Chai category into Rs 10 crore business in the next 12 months.

Source: Business World

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