In an interview with BW Businessworld, Ajay Poddar, MD & Co-founder, Synergy Environics talks about silent destruction, technology, radiation, electro-smog and much more.
Brief us about Environics and how did the idea come to the start and how does it work (step by step procedure)?
Environics was founded a little over a decade ago with the intent to free the world from the harmful effects of the unseen and unfelt dangers that constantly exist in our surroundings. There are several invisible and insidious threats from various emissions originating from natural phenomena like Fissures, Mineral deposits, Magnetic Stress lines within the earth’s surface (Geopathic Stress), and the radiation emitted by man-made wireless communication and Electronic gadgets (E-smog or Electro-smog). These hamper our health, wellbeing as well as productivity, every day! Hence, the idea is to maximize the potential of individuals and companies by providing them with solutions that help them become healthier, more productive, and less stressed. We are also focused on enhancing people’s immunity with the help of fit-and-forget, non-intrusive affordable technological products and services.
Our process works in the following steps:
● An establishment is surveyed for 10 to 12 known negative radiations or energies by their known wavelengths. Then, their present concerns and past experiences are discussed. Based on the correlation between our findings and their inputs, we define expected outcomes.
● Corrections are made by placing certain chips which are made from a combination of Natural Materials duly programmed to mitigate negative effects.
● With instrumentation, it is ascertained that remedial effects have taken place.
● Similarly, sources of Wi-Fi emission are identified, and the extent of the area affected by it is mapped. The problem is also corrected by placing EnviroChip and EnviroGlobe either on the devices or at strategic locations.
● All the discussions, survey results, and corrections are recorded and mapped before being handed over to the client.
● A review is done after 3 to 6 months. The before and after data of health and productivity, namely Pulse Rate, Heart Rate, and machinery breakdown, is recorded.
What are the unique key points of your company?
Apart from our client data, the work we do has been validated by some of the most reputed Scientific, Medical, and Research Institutions such as AIIMS and Max Healthcare in India, MIT’s Technology Review, DB Technology, UK, to name a few. Our services have also been accredited by The Indian Green Building Council (IGBC) in their well-being standards.
Our innovative cost-effective and affordable services and products are one of the unique key points. Also, we are proud of the fact that 80% of our clients give us repeat business. With our R&D team and immunity protection expertise, we are working towards building several new solutions to empower our users to protect themselves from harmful electro-smog, geopathic stress, viruses, and other microbes.
How are you different from the existing competitors, if any?
Our key product solutions include Envirochip, a device-specific solution for Electro-smog. The EnviroGlobe offers protection against the impact of electromagnetic radiation from sources that are beyond human control such nearby mobile towers. Envirocover is a dual-protection solution embedded in mobile covers for different handset models, and Envirolife is a gadget disinfectant that can help kill 99.99% of germs and bacteria with just one spray and provide protection for 24-hours.
All of these offerings are unique and based on original research conducted by our teams. We have not come across any competitors who offer similar products or services. Some offer a part of these services or products, but they have not been well tested or validated.
What is the monetization model?
There is no specific monetization model followed at present. However, we have an ambitious plan of expanding our customer base by 5 – 10X every year by offering them multiple products and benefits. This would lead to better monetization and profitability. We have impacted the lives of over 5 million people worldwide through its non-intrusive, fix-and-forget affordable line of product solutions. We have served in 13 countries across 150+ cities and over 2,600 establishments. Now we are headed towards expanding our footprint beyond the existing markets worldwide. Our aim is to improve the health, well-being, and productivity of 100 million people by December 2023 by introducing more valuable and relevant products and services.
Tell us about the challenges you faced?
Since it’s still a very new concept and our products are not that commonly known, there were apprehensions among people. Hence, we had to make people aware of the impact of radiation and make them understand how sour solutions were going to help them. There is still not a lot of awareness around the problems faced due to Geopathic Stresses or e-smog or Electromagnetic radiations.
Another difficulty that we faced was the absence of any international bodies to test these phenomena. Thus, the difficulty was in creating a new category.
How has been the people`s response so far?
We have received an overwhelming response from our customers. Individuals or the companies which have used our products and services are extremely happy and have seen significant improvement in their health and productivity. Not to mention, they found the quality and design of our products quite exceptional.
Also, through consistent reviews and studies, we have found our services to benefit the occupants of buildings, e.g. improvement in the pulse/heart-rate* (up to 8%) of homeowners or organizational employees, lower machinery breakdowns and fewer mishaps in the accident-prone zones for factories and manufacturing units.
What are the traction details?
As we are focusing on drawing the attention of customers to the problem that our products and services address successfully, we are experiencing a significant surge in queries and orders from all over the country.
How do you look at expansion?
As more and more people are getting aware of silent destruction caused by radiation, and they are finding our products credible, we are certain that we will be able to increase our turnover by at least 3 times YOY. The launch of a new product range would also help us expand and reach out to more lives. We are aiming to touch and improve the health, wellbeing and productivity of 100 million people by 2023 by introducing more valuable and relevant products and services.
What are your marketing plans?
We have recently started our awareness campaign to educate people about the harmful effects of radiation. We are using traditional as well as new-age platforms like social media to target people. We are focussing on talks at seminars/webinars, better branding, CSR interventions, and working with facilitators.
What has been the biggest learning’s so far?
For us, the biggest learning has been being considerate and affectionate towards others. Working ethically and for the benefit of others creates tremendous goodwill and long-term capital. We have also experienced firsthand that perseverance pays.
What is the market size and opportunity?
Every individual uses multiple Wi-Fi gadgets, and every home/workplace is subject to ground radiation. Also, our immunity wearable and gadget disinfectant are very relevant in today’s time. But all these gadgets emit harmful radiations which will show a considerable effect on our overall health and wellbeing in a long run. Unfortunately, people are not aware of the problems or the solutions available to counter these immunity thieves. Hence, we have a sea of opportunities available for us. We think, even if 1% of the population in India uses our products and 0.1% of 10 other mid-size companies use them, the market size would be equivalent to about 10000 crores.
Source: Business World
