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‘Hammer’ Grabs An Investment Of Rs 1 Cr On Shark Tank India

The Panipat based tech start-up has served around 1.5 lac customers and is aiming to grow further.

Celebrating entrepreneurship, Sony Entertainment Television’s Indian adaption of the globally renowned business reality show – Shark Tank has fired up the entrepreneurial ecosystem growth in India. Putting the spotlight on Badalte Bharat Ki Nayi Soch, this revolutionary show has given a golden opportunity to budding entrepreneurs to fulfil their dreams by pitching their innovative ideas to business experts a.k.a The Sharks and get their desired investment. Additionally, not only has the show left the audience astonished with the extraordinary pitches but has proved to be a perfect start-up crash course for millions who aspire to start a venture of their own. Adding to the list of promising ventures is the Flipkart seller, Rohit Nandwani’s tech start-up ‘Hammer’ – India’s first Athleisure tech brand that delivers high-quality audio gadgets and fitness bands at a smart price. This small town based direct to consumer brand got a whopping investment of 1 crore for 40% equity from Shark Aman Gupta.

Founded in 2019, by Rohit Nandwani, Hammer provides a stylish and extraordinary range of audio and fitness devices for a healthy lifestyle and comfort. In a span of 2 years, the Panipat based tech start-up has served around 1.5 lac customers and is aiming to grow further. With a variety of audio and wearables accessories at a smart price, Hammer is available on Flipkart, reaching out to millions of consumers across India, in addition to their own website.

Talking about his experience on Shark Tank India, Rohit Nandwani, Founder of Hammer said, “Digitization has created a huge opportunity across the world especially when it comes to wireless and wearable tech market; and we wanted to tap into this enormous opportunity as there is a huge scope in it. We started in 2019 as a brand that made audio devices like earphones, headphones, home audio devices and then we streamlined into other options as well like smart watches and phones. Our specialty is that we are a completely made-in-India brand with our manufacturing unit set up here offering viable products for the consumers. E-commerce platforms like Flipkart, a thriving homegrown marketplace, gives access to businesses like ours to reach out to millions of potential customers across India at a ‘click’. I would personally like to thank Shark Tank India and Sony Entertainment Television for believing in our dream and giving us such an innovative investor like Aman Gupta, who himself is a stalwart when it comes to tech entrepreneurship in India. With him on board, we are sure to achieve global success all the while reaching new heights of success in India.”

Flipkart has been empowering the local MSME community in the country, by making them more digital and transforming their business journey. In the past year, this mission has assumed deeper significance to the ecosystem, with e-commerce playing a critical role in sustaining livelihoods and enabling operational revival for MSMEs across India. Further accelerating the Indian startup ecosystem, Flipkart’s partnership with Shark Tank India is another step towards encouraging, building and nurturing talented entrepreneurs of India.

Speaking about the partnership, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group said, “The spirit of entrepreneurship runs deep in our country and this spirit not only builds economic growth but has also been used to solve many societal challenges. We believe that our partnership with Shark Tank India will be a catalyst to scaling this, in our continued efforts to support ‘Start-up India’. We are proud to play a role in nurturing promising start-ups while enabling them to create compelling solutions that bring value to the industry and society at large.”

Source: Business World

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