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Homegrown Men’s Fashion Brand SNITCH Turns An Year Old

The brand aims to launch their new collection that aspires on the lines of sustainable and chemical-free products, the brand has saved 1.5 lach + customers from chemical-based clothes.

In the pandemic, the demand for online shopping has taken a paradigm shift. According to the market research and analysis platform Statista, the market value of the men’s apparel industry in India is estimated to be about Rs 3.3 trillion by 2028, a significant increase from Rs 1.6 trillion in 2018.

SNITCH is a menswear fashion brand that is focused to capture the essence of its wearer. With the vision of bridging the gap between trendy clothing that even celebrities swear by and affordability, Siddharth R Dungarwal was inspired to bring SNITCH to the Indian market.

Started with a team of four members and 40 products (100 SKUs) on the website, SNITCH today has a team of 65 plus members. It now offers more than 4,000 products (20,000 SKUs) and sells online via its website which was launched in June 2020. The uniqueness of the brand is that they offer fashion for every customer in all shapes and sizes, it’s a one-of-its-kind brand that has all a lot of options readily available for even 3XL-5XL sizes. The brand understands the requirements of the customers, and keeps their choices at forefront, thus bringing forward the evolving fashion via their changing designs regularly.

The brand aims to launch their new collection that aspires on the lines of sustainable and chemical-free products, the brand has saved 1.5 lach + customers from chemical-based clothes.

According to Siddharth R Dungarwal, Founder, SNITCH, ”With SNITCH our aim is to reach out to every man seeking to be a pathbreaker in his own stride. The fashion scene in men’s fashion is undergoing a sea-change, with Gen Z and Gen X recognizing that it makes much better financial sense to purchase what’s trendy and at affordable prices,The 1st day of launch we barely had 40 styles. Today we have 4000+ styles across all categories”.

“SNITCH will continue focusing on building an online presence by making significant investments in the Supply Chain, Marketing, Website and App development. We currently cater to 1.5 lakh customers our goal is to reach out to 1 crore in the next 5 years and even explore the marketplace, currently 98 percent of our revenue is via our own website.”

Fast-fashion focuses on designing, producing, and selling clothes as soon as they identify a trend. In traditional fashion, the process takes months but SNITCH solves this with its cost leadership strategy and fast turnaround times. Normally, traditional retailers try to predict fashion trends a year in advance.

They spend a large amount of time and resources designing, planning, and launching their collections. Unfortunately, this presents a high risk for brands.If the designs resonate with buyers, then sales go well. 

Currently SNITCH offers shirts, T-shirts, trousers, jeans, shorts, co-ords, boxers etc. for men. Focusing on men’s fast fashion, SNITCH plans to become an omnichannel by launching new products in the next quarter, including inner wear, fragrances, accessories like caps/belts/keychains, and a lot more in the plus-size category.

Source: Business World

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