Kapiva is a modern ayurvedic nutrition homegrown D2C brand making Ayurveda simple, modern, and accessible for everyone.
Kapiva, a homegrown D2C brand empowering Indian consumers with modern, accessible, and everyday Ayurveda, has appointed Shantanu as Chief Operating Officer. Kapiva brings Ayurveda-based food products to Indian millennial consumers in a variety of innovative formats. In his new role, Shantanu will be leading Brand, Product, and Strategy.
An ex-Marine Engineer in the Merchant Navy and MBA grad from IIM Calcutta, Shantanu spent over a decade at P&> essaying various roles. He worked across most of Asia, in all channels from mom and pop stores to eCommerce and across every aspect of marketing. In his last 3 years with P&> in China, a highly evolved eCommerce market, he led marketing for haircare working on some of the cutting edge marketing tools and emerging marketing platforms. He brings home a vast experience in launching new brands as well as turning around and accelerating growth in billion-dollar businesses. Prior to Kapiva, Shantanu led marketing and E-commerce (D2C) at UNIQLO India and played a key role in launching and scaling up the brand in India.
“Kapiva is redefining Ayurveda for Indians. While the pandemic brought out the importance of proactively building good health, Kapiva has been enabling it by making Ayurveda modern, convenient and accessible. I am extremely excited to join Kapiva’s journey at this juncture and enable young Indians to experience the power of Ayurveda .” Shared Shantanu, Chief Operating Officer, Kapiva.
Commenting on the appointment, Shrey Badhani, Co-Founder, Kapiva, said, “Shantanu joins us at a pivotal time when the market opportunity is immense. He brings on board a wealth of experience from managing brands like P&> & UNIQLO where he has been instrumental in driving growth. This empowers Kapiva leadership to identify new growth opportunities, speed decision-making and derive actionable insights from an audience that is extremely digital-savvy. We look forward to some exciting times ahead for the business.”
Co-founded by Ameve Sharma & Shrey Badhani, Kapiva is a modern ayurvedic nutrition homegrown D2C brand making Ayurveda simple, modern, and accessible for everyone. Funded by Fireside Ventures, and the recent Series-B funding led by Vertex Ventures and 3One4 Capital, the startup has witnessed 10x+ growth over the last 30 months.
Source: Business World
