Wednesday, February 8, 2023
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LeadSquared Onboards Mi Credit

LeadSquared, a new-age sales execution platform, has partnered with Mi Credit – a personal loan app – to enable its process efficiency and accelerate loan disbursals.

As a sales efficiency partner to over 1500 brands globally, LeadSquared streamlines sales and marketing processes to help businesses maximize their pipeline velocity. With its efficient sales execution platform, the company has helped many premium lenders reduce their      TAT by 95%, improve processes efficiencies by more than 70%, and increase loan disbursal rates by 50%. Started in 2013, LeadSquared is now a leading sales tech provider for businesses, having registered 100% growth Y-o-Y since 2018.

With this brand-new partnership with Mi Credit, LeadSquared will help craft more efficient loan journeys. Currently, Mi Credit caters to its customers through a combination of personal loans and gold loans.

Speaking about the partnership, Ashish Khandelwal, Head, Financial Services, Xiaomi India, said, “With an aim to become a preferred financial partner, Mi Financial Services provides an easy application process to users for varied financial requirements, ranging from payment to lending and insurance. We are happy to collaborate with Leadsquared to simplify the loan disbursal process for all our Xiaomi fans and consumers in India. With LeadSquared enabling our current tech stack, we hope to materialize shorter, more efficient loan journeys.”

On this announcement, Nilesh Patel, CEO and Co-founder of LeadSquared, said “We are excited to partner with Mi Credit and help them derive the best synergies between their credit processes to grow faster.” 

He also added, “During the last few years, internet accessibility has rapidly penetrated the Indian population. Cash flow-related challenges have broadened the gap between credit supply and its demand in many new markets. Solving such challenges requires a synergy between digital and credit that Mi Credit brings to the table. We hope to elevate their services through our offerings and maximize their process efficiency.” 

Source: Business World

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