The startup’s mission is to help businesses get better conversion rates and ROI from email marketing, by building an ecosystem of apps and widgets that marketers can incorporate straight into their messages and simplify their email campaign management.
Mailmodo, a no-code email marketing platform helping marketers create app-like experiences within emails, today announced US $2M in funding led by Sequoia Capital India’s Surge, Y Combinator and existing investors.
The startup’s mission is to help businesses get better conversion rates and ROI from email marketing, by building an ecosystem of apps and widgets that marketers can incorporate straight into their messages and simplify their email campaign management.
According to Statista, over 300 billion emails are sent every day. Most of these emails, however, are either ignored or deleted, or opened and then forgotten – making it a struggle for businesses looking to drive results from their email marketing campaigns. Long user journeys from inboxes to websites or landing pages result in low conversions. Mailmodo cuts the user journey by using AMP (Accelerated Mobile Pages) emails, allowing these emails to get higher engagement and conversion rates.
Recipients of these AMP emails can take actions requested in the message through forms, checkout flows, calendar appointments, surveys, and more – all without having to leave their inbox. By reducing the number of steps a user has to take, Mailmodo leads to a conversion rate that’s three times higher compared to regular email campaigns. On top of bulk email campaigns, Mailmodo also enables businesses to send automated, trigger-based emails.
Source: Business World
