Hallmarking assures customers of the genuineness and authenticity of the gold purchased.
Melorra, India’s fastest growing D2C fine jewellery brand designing affordable, hallmarked and trendy jewellery for everyday wear, has unveiled its festive campaign. It highlights how the brand is making it possible to get BIS Hallmarked gold home-delivered pan India — from the busy lanes of Mumbai to a small suburb in Guntur – Melorra is where its customers are.
Gold jewellery does not see boundaries in India. It is as much an accessory for a girl in Rishikesh who does not need any reason to dress up and a man gifting a gold necklace to appease his better half to a young girl in Guntur attending an online official meeting. And now with Melorra, each one of us in any corner or pin code of India can get access to BIS Hallmarked gold at home.
Hallmarking assures customers of the genuineness and authenticity of the gold purchased. In the absence of this certification, customers are at risk of purchasing spurious gold or receiving lower carat value. The government has now mandated hallmarking for 256 districts. Melorra is strengthening this commitment by offering hallmarked gold jewellery to every consumer in all the 718 districts of India.
Speaking about this, Saroja Yeramilli, Founder and CEO, Melorra, said, “Right from the outset, Melorra has been a customer-centric brand. We ushered in the era of lightweight fine gold jewellery based on runway trends with new launches every week. With an extremely strong logistics network, we are enabling the government in offering BIS Hallmarked gold jewellery to every pin code of India. Our film is live on Hotstar during the ongoing IPL games and will also be telecasted across all leading TV channels in India. No matter where a customer is, with Melorra products, one can always be sure that all that glitters is definitely gold.”
Melorra has been a disruptor in the fine, trendy, and lightweight gold jewellery segment ever since it started operations in 2016. The company has witnessed accelerated growth over the past one year and expects the trend to continue during the festive season. The COVID-19 pandemic has shifted consumer preferences towards buying lightweight and affordable fine jewellery with a focus on quality, design, and safety. Melorra offers all of this.
Melorra now delivers to over 25000 pin codes in the country and has made its mark from villages with a population of less than 10,000 to cities with population above 1 million. The brand launches 75 designs every Friday inspired by global trends. Melorra is currently India’s fastest growing fine jewellery company with a present revenue of 350 crore. The brand aims to become a $1 billion company six years from now.
Source: Business World