Building communities has now transitioned to virtual platforms, thanks to the digital era and the social-distancing clause, with social audio-video networking apps being the most recent example.
During the pandemic, the influx of mobile-based content exploded, ushering in a new wave of social media interaction and platforms that would transform the communication paradigm as we know it today. In 2020, there was a spike in social networking app installations, with an estimated 9.6 billion downloads, over half of which will be via smartphones and mobile devices. With users spending an average of 4.2 hours per day on their phones, their urge to communicate through mobile-based social media created a whole new digital medium: social audio-video applications.
Building communities has now transitioned to virtual platforms, thanks to the digital era and the social-distancing clause, with social audio-video networking apps being the most recent example.
The emerging face of community building and media platforms is social audio-video networking apps. These virtual platforms allow people of similar causes to join hands and enrich their mutual interests. There’s something for everyone here, from career networking to entrepreneurial meetups to conspiracy theorizing.
Audio-video social networking apps are progressively rising in popularity, since they allow businesses and marketers to communicate with their target audience on a more intimate level than ever before. In fact, more than $73 billion has been invested in mobile technology, and mobile ad spending has reached an all-time high of $240 billion. The numbers are enormous, and the chance is too great to be passed up.
The traditional means of brand collaborations, as well as content creators and community harbingers, will continue to benefit from a revolutionary front.
Branding and Marketing Audio-Video Social Networking Apps
Social media has traditionally been confined to texts and emoji’s, from Instagram to Twitter, the addition of a new visual dimension to social audio and video platforms helps to elevate the degree of interaction and engagement.
Listeners can communicate with subject matter experts in real time through social audio and video platforms, allowing the latter to delve deeper into context and connect with the dialogue on a deeper level. The power of community and real-time interactions is what has propelled this platform to prominence in the media.
How can social audio and video platforms assist in the growth of marketing strategies for businesses?
Clubhouse alone has ten million users who spend an average of 90 minutes on the site, including the Q&A rounds. This demonstrates the power of audio and video social networking apps to support a marketing strategy and raise a company’s standard.
Companies must also expand their organic presence through community building and influencer marketing in addition to the ticketing model. They can also hire skilled spokespersons and subject matter experts to facilitate these discussions. These representatives should be exceptional presenters, communicators, moderators, and experts in their field.
The social media platforms have already decided to use this act of community building, but social audio and video platforms are also doing so.
How can businesses leverage audio – video social platforms?
While it is yet too early for brands utilise audio-video social networks for marketing, it is never too late to recognise these business models’ potential:
1. Sponsorship: High-performing organisations with a huge following can use paid sponsorship and banner ad formats to broaden their brand’s impact among their vast audience.
2. Premium membership: The paid membership sequence, which is linked to content monetization, will assist content creators in monetizing their work with the help of chosen paid members who have invested to be a part of the conversation or community.
There’s a lot more.
With audio-video social media marketing platforms on the horizon, we’re on the verge of a new social media marketing revolution, and the humble, yet powerful, human communication will be at the forefront.
Source: Business World
