Personalization in skincare products not only gives customers what they want but also strengthens the relationship between the brand and the customer.
Over the years, consumer expectations, behavior, and preferences have evolved immensely in nearly every aspect. We live in a world where almost everything from handbags to bathrobes is personalized. From our Netflix suggestions to apparel we buy online, every recommendation is customized according to our preference, based on previous data. Then, how could skincare, a multi-billion-dollar industry, be an exception? Just like fingerprints, every single individual’s skin type is different, which means that there should be no ‘one size fits all’ concept.
Today’s consumers are far more aware of not just their skin type and what works best for them but also what they’re putting on their skin. They prefer to invest in naturally sourced, cruelty-free products that are void of harsh chemicals that suit their skin since they know it best. However, from a business standpoint, it’s only recently that brands across the world have jumped on the personalization bandwagon.
Most of the products available in the market are designed to suit one of the five primary skin types: normal, dry, oily, sensitive, or combination. But finding the right product that works for you is an enormous challenge. Therefore, emphasis is on the personalized skincare products that not only provide benefits but also allow customers to express their personalities.
Globally, personalized skincare products and services have expanded at a rate of 300% per year for the past two years, and experts are predicting a triple-digit rise in the next three years. This is explanation enough as to why personalized skincare products are redefining the industry with skincare brands, taking a personalized, consumer-centric approach. Having said that, let’s see how personalized skincare products are a game-changer for the skincare industry.
Personalized skincare products are designed to address specific concerns
While genetics primarily determine your skin type, a variety of factors, including your lifestyle, diet, environment, medications, can affect your skin. As mentioned earlier, when it comes to skincare, there is no such thing as a one-size-fits-all solution. Personalized skincare products are designed to address specific skin issues that mass-produced products can’t address. Personalized products allow us to adopt a more focused and mindful approach to keep our skin glowing and clear, making life easier, because let’s be honest, who doesn’t want clear skin?
Enabling consumers to have control over their product
Today, consumers demand the same level of personalization with skincare products as they get in the digital experiences. They want to be a part of the process of creating personalized products. Many brands nowadays allow customers to design a personalized serum or lipstick with the help of the staff, depending on their lifestyle and skin requirements. This creates a lasting experience for customers, and there is a unique sense of emotional attachment and identity that reflects their personality in a way. It also provides them with the satisfaction that the product has been created just for them.
Personalized products help in saving the cost
To take proper care of your skin, you must first comprehend what it requires. As a result, personalized skincare products may be the key to a radiant, healthy complexion, because it focuses on offering products that consumers need for their skin type and concern rather than simply producing a product that is generalized for millions of people. It also simplifies the selection process by eliminating the need for experimentation with skincare products that may or may not be right for you. Their one-of-a-kind formulations are created for a single consumer. Furthermore, customers benefit from significant cost savings by integrating all necessary elements into one product, rather than going for multiple products.
Personalization in skincare products not only gives customers what they want but also strengthens the relationship between the brand and the customer. So, this trend isn’t going away anytime soon, and it’s undeniably a game-changer for the skincare industry, as it caters specifically to consumer demand – something that consumers across the world prefer.
Source: Business World