The PETA certification is granted to the company which pledges that they do not conduct or commission any animal tests on ingredients, formulations, or finished products nor would they do so in the future.
D2C beauty and personal care brand, Pilgrim, strengthened its vision of sustainability and being nature-friendly. The innovative brand, known for its non-toxic and effective product formulations, is now certified by PETA (People for the Ethical Treatment of Animals) for being cruelty-free and vegan. To add to their mission of being a ‘Clean Beauty’ brand in every way, they have also pledged to be Plastic Positive by October 1. According to the brand, these initiatives are a part of their continual efforts to minimize their environmental impact and make meaningful contributions to SDG 12 of the 2030 Agenda for Sustainable development.
The PETA certification is granted to the company which pledges that they do not conduct or commission any animal tests on ingredients, formulations, or finished products nor would they do so in the future. This pledge has been a part of the core values at Pilgrim, which has been a 100% animal cruelty-free and vegan brand since its inception.
Gagandeep Makker, co-founder, Pilgrim said, “At Pilgrim, our goal is to meaningfully contribute to the Sustainable Development Goals of the UN 2030 Agenda. We believe in “clean beauty” and hence offer a product range that is 100% vegan, free of harmful toxins, and not tested on animals. In our initiative to reduce our net plastic consumption, we have decided to minimize plastic use and contribute to recycling. We aim to take more such initiatives in the future to contribute towards sustainable development”
All of Pilgrim’s products are packaged in recycled plastic bolstering the brand’s commitment towards minimizing carbon footprint and being ‘Plastic Positive’. To fulfill this commitment towards nature, Pilgrim has tied up with a plastic neutrality facilitator – The Disposal Company that helps brands in ethical collection and recycling of their plastic waste. This helps in neutralizing the net impact on the environment and helps the brand contribute towards sustainability.
Source: Business World