The investment pool will be used in the next few quarters, to scale up existing and new partnerships with around 40+ Indian and international brands.
Rebel Foods, the world’s largest internet restaurant company, is committing USD 150 million in strategic brand investments and acquisitions in India and globally. The investment pool will be used in the next few quarters, to scale up existing and new partnerships with around 40+ Indian and international brands. Under the initiative, Rebel is looking to invest, scale and grow food brands that are loved by customers and run by terrific founders and teams. This announcement comes on the back of Rebel Foods attaining unicorn status in October this year and with a promise to address more customer food missions by adapting a Thrasio like model for food.
Rebel Foods operates the largest number of internet restaurants worldwide and on this network, it has built 45+ brands (own + partners) across 10 countries – India, Indonesia, United Arab Emirates, United Kingdom, Singapore, Malaysia, Thailand, Hong Kong, Philippines, and Bangladesh, and operates 4000+ internet restaurants the company plans to further grow its presence to 100 cities globally.
Being an early adopter of this model in food in India, the company has disrupted a century-old industry of traditional restaurant business, by building a full-stack technology-enabled platform – Rebel Operating System (OS), thereby catering to multiple food missions with a customer-first approach. The Rebel OS is uniquely positioned to enable partner brands to scale up their presence very quickly across the Rebel network of 70+ cities in India and globally. Rebel OS system has three core components – culinary innovation and technology, end-to-end kitchen management technology, and a national supply chain. Using their expertise, Rebel Foods has successfully scaled some of the most customer-loved partner brands like SLAY, Naturals Ice Cream, Mad Over Donuts and Wendy’s across 100s of locations in India within a short period. The company also recently invested in Biryani Blues and Zomoz to further scale the brands nationally.
Speaking of this development, Raghav Joshi, Cofounder at Rebel Foods says, “We have disrupted the centuries-old food business and with our latest round of funding, we are well on our way to continue focusing on serving multiple food missions. Through this initiative, we aim to invest in some of the most loved food brands and help them scale through our extensive network to all parts of the country and even internationally like it’s already happening with SLAY, Wendy’s, Biryani Blues and others. This is in conjunction with our plans to expand great local brands internationally while becoming the most loved food company.”
Rebel Foods operates 450+ kitchens globally across 70+ cities in over 10 countries. The company has successfully built multiple USD 20 million (150 cr) restaurant brands over the past few years with multiple category-leading brands such as Faasos, Behrouz Biryani, and Oven Story Pizza. Globally, the internet restaurant space was already witnessing momentum even before the pandemic hit, due to the inherent advantages of cost and scalability compared to brick-and-mortar restaurants. The past year has only accelerated the trend, with a greater portion of the dining business now transitioning to delivery.
Source: Business World
