Through this program, Shoptimize estimates that the selected brands will be able to drive a combined annual GMV of INR 500 Crores via their D2C eCommerce channel
Shoptimize, India’s leading D2C eCommerce platform, launches ‘Shoptimize Accelerator’, an exclusive, invite-only program, aimed at helping consumer brands achieve exponential revenue growth. Through this program, Shoptimize estimates that the selected brands will be able to drive a combined annual GMV of INR 500 Crores via their D2C eCommerce channel.
As consumers’ shopping habits have shifted to online in recent years, brands, both traditional and new-age, have pivoted to eCommerce as well. Revenues via D2C eCommerce, in particular, have witnessed significant growth in 2020 and 2021, driven by the pandemic and lockdowns. Shoptimize has been a pioneer in the D2C eCommerce space in India, having worked with brands large and small in the last eight years to drive revenue growth. The Accelerator program (https://www.grow.shoptimize.ai/accelerator-program) operates on a revenue-sharing partnership model, with the brand and Shoptimize collaborating to drive growth. The backbone of the program rests on Shoptimize’s Growth Platform. With its AI technology and automation capabilities, it can help to identify and act upon opportunities and risks in real-time. Shoptimize will also provide digital marketing support, bearing the entire cost of ad spends, thereby reducing the strain on working capital for the brands. This will enable the brands to invest in stocks, inventory, and customer satisfaction, making it a win-win solution for everyone, including the customers.
Shoptimize piloted this program in the last quarter and the participating brands are already seeing 300% growth month over month. The program has over 20 brands currently and Shoptimize plans to work with 100+ high potential brands over the next year. Shoptimize is planning an investment to the tune of INR 100 Crores and is in advanced stages of discussion with investors and lenders to fund this program.
Mangesh Panditrao, Co-founder & CEO, Shoptimize, says, “We have seen phenomenal growth in D2C sales across categories since the beginning of 2021. The opportunity is surely there for the taking. But it requires brands to take some risks and most are reluctant to do so. With the Accelerator Program, Shoptimize is effectively eliminating the risk for the brands. We also have a lot of support from our partner ecosystem, be it Google and Facebook for marketing or our lending partners, so we are confident we can scale this aggressively over the next year. This program will be a game-changer for brands that qualify.”
Source: Business World