The funds will be used in sales and marketing while enhancing the technological capabilities of the brand and scaling up the team functions.
In pre-series A round of funding, Locobuzz, a digital customer experience platform, has raised INR 9 crores. The investment came from Maharashtra State Social Venture Fund, which functions under the umbrella of SIDBI Venture Capital Ltd. The funds will be used in sales and marketing while enhancing the technological capabilities of the brand and scaling up the team functions.
Founded in 2015, Locobuzz is a Mumbai-based software-as-a-service (SaaS) platform. This platform helps business-to-consumer (B2C) brands with real-time consumer experience automation, analytics, social media management, as well as other insights. The platform uses big data analytics, machine learning, and artificial intelligence to help its users transform and streamline their customer experience. It presently works with many Fortune 500 companies in verticals like finance, banking, telecom, retail, consumer goods, and the auto industry.
Source: Business World