Sociowash’s accelerated growth during the pandemic is driven by digital literacy. Almost every forward-moving brand across the nation has started taking digital channels more seriously.
Sociowash – one of the leading and award-winning digital marketing agencies in India has today announced tremendous company performance recording 50 percent growth from last fiscal to the present. With 22 new brands and the launch of 5 shows, on prominent OTT platforms, added in its kitty, Sociowash has recorded a growth rate of 5 percent month on month.
The company has attained expansive business growth in different phases. Due to the onset of the pandemic, the company witnessed slow growth during the Q2 of last fiscal. However, the company’s strategic moves and promptness in responding to the market situation helped in picking up the pace during Q3 and Q4. Later during the second wave of the pandemic, the company adopted a proactive approach to be resilient and witnessed a 50 percent increase from the last time.
Delighted with the announcement, Pranav Agarwal, co-founder, Sociowash said, “We are extremely thrilled with our company’s performance and growth figures. Our relentless efforts in ensuring the success of our clients have helped us become one of the most trusted digital media agencies in the industry. We look forward to achieving a strong and dominant position in the industry.”
Over the past 6 years, we have invested our creative brains in formulating highly influential digital brand strategies that maximize value for the client. As we continue to bag more clients, we will consistently expand our team and operations in the country”, he added.
Sociowash’s accelerated growth during the pandemic is driven by digital literacy. Almost every forward-moving brand across the nation has started taking digital channels more seriously. They understand how digital can help them engage and sustain engagement with their customers during the pandemic. As a result, the brands strive to propel through online media and collaborate to find innovative digital marketing solutions.
Beyond digital literacy, Sociowash’s adaptive culture is a crucial factor that drives the company’s growth. Having an adaptive culture, not just for this phase but also post the pandemic welcomes the concept of flexibility in work. Giving the freedom of working from anywhere helps employees feel independent, boosts their productivity, and improves efficiency. Being a people-centric company, Sociowash also establishes a strong and emotional connection with its employees. Recently, the company has set up a COVID relief fund to provide financial support, paid leaves, and advanced salaries to the employees suffering from the exacerbating challenges of the COVID-19’s second wave. Besides this, the agency also helps employees to cope with stress and anxiety who find it difficult to be productive while working from home.
Apart from this, Sociowash has achieved a new milestone in expanding its team. It has hired more than 90 people across profiles in different parts of the country. The company’s exceptional business performance is helping them acquire more brands, thereby continuing its hiring spree. Witnessing the company’s accelerated business growth, Sociowash plans to expand the team size by 2X by the end of the year.
Source: Business World