Through its Smart Stores, StoreKing will be offering competitively priced products from diverse brands such as Hindustan Unilever Limited, Dabur, Wipro, Marico, Dettol, Bikaji, Godrej, Prestige, Samsung, VIVO and the latest New Age challenger brands covering over ten essential categories.
StoreKing, rural retail in India is all set to change the way small-town retailing works. StoreKing has launched its smart stores in Kadur, Kolar, Hassan, Chittoor, Gokarna and plans to have 100+ stores in South India by this year end. All of these stores offer a wide range of national and regional brands at reasonable costs. The objective is to offer rural customers the experience of shopping at a high-end supermarket, hitherto restricted mostly to metros.
Through its Smart Stores, StoreKing will be offering competitively priced products from diverse brands such as Hindustan Unilever Limited, Dabur, Wipro, Marico, Dettol, Bikaji, Godrej, Prestige, Samsung, VIVO and the latest New Age challenger brands covering over ten essential categories. The Stores also serve as a one-stop shop for its customers’ Financial Inclusion needs, such as Loans/EMI, bill payments, insurance premiums, banking/ATM facilities and so on. Customers can shop in-store between 8 AM and 8 PM throughout the week or place App based orders called as King CLUB which also rewards Loyalty Points in the form of King Coins.
Commenting on the Smart Store launch plan, Mr. Sridhar Gundaiah, Founder, StoreKing says, “We have developed a unique business model backed by supply chain to empower entrepreneurs in rural markets to set up retail businesses. Our Smart Store is a new age supermarket with unique features that include facilities like applying for a loan, banking facilities, bill payments, EMI for big & small appliances and many more along with uniquely positioned King COINS as a loyalty program for small town consumers. We look forward to revolutionizing the e-commerce segment in the small towns of India”.
Through StoreKing’s Smart Stores, the masses can enjoy a new-age supermarket experience with their families rather than treating shopping as just a necessity. It also supports local store owners by educating them on modern-day retail practices, thus enhancing their future prospects. To attract return visits from customers, the Smart Stores will also offer a Customer Loyalty Program (King Coins) that customers can redeem on subsequent purchases. StoreKing will also educate local customers on safe digital practices through camps on financial literacy, health, agriculture and digital security.
Source: Business World
