With this deal, brands spending on Gamezop will also be able to access 6 billion monthly ad impressions on publishers managed by Streamlyn.
Singapore-based Streamlyn, a leading publisher programmatic media agency, has entered into a strategic alliance with Gamezop, India’s leading multi-game platform.
Gamezop’s multi-game platform has over 40 million MAUs from around the world, who are monetised with 250 Mn ad impressions each month. Its advertiser-side technology allows brands to understand, identify, target, and engage with users on the gaming platform based on demographic intelligence.
With this deal, brands spending on Gamezop will also be able to access 6 billion monthly ad impressions on publishers managed by Streamlyn. Some of the leading publishers managed by Streamlyn include Merriam Webster, Britannica, Vnexpress, Asiaone, Astro Media Solutions, Deccan Herald, Sakshi and UDN.
The arrangement will bring a new demand source for the publishers managed by Streamlyn, which will not only increase the bid pressure on their inventory and improve earnings but also result in more relevant ads for the users of these publishers.
“Streamlyn and Gamezop have been working closely to facilitate sharing of user intelligence in a compliant way. By exposing the inventory of Streamlyn-managed publishers to brands who work with us, we are giving them a trusted means to reach their target audience,” said Karan Bohra, head of Demand-Side Relations at Gamezop.
“Streamlyn has always been a prefered partner for APAC publishers when it comes to tech and yield optimization. This strategic partnership with Gamezop will bring additional demand and interactive ads for our publishers, which will increase revenue and user retention on page”, said Naveen Chennala, CBO at Streamlyn.
Source: Business World
