The company will deploy these investments for growth marketing, inventory capital, and employee/ workplace benefits. The brand aims to target the growing digital consumers of India in the D2C personal care space
The Ayurveda Company (TAC) – India’s First Science-Backed Ayurveda, has raised an undisclosed amount in various rounds of funding from GetVantage, Velocity, and Shiprocket Capital through revenue-based financing. The company will deploy these investments for growth marketing, inventory capital, and employee/ workplace benefits. The brand aims to target the growing digital consumers of India in the D2C personal care space. The company is the second venture of founders Param and Shreedha after the success of their first entrepreneurial endeavor Khadi Essentials (KE) Healthcare Pvt. Ltd.
“Amalgamating the vision of TAC with learnings of Khadi Essentials, our dream is to create an international D2C Ayurvedic entity for the global millennials. Being entirely bootstrapped. KE’s revenue had been the primary source of TAC’S funds. Our idea is to bring out unique, innovative & concern-led products in the skincare and haircare range that are a perfect blend of Ayurvedic principles and naturally derived scientific formulation and eventually extend the product portfolio into wellness and nutrition domains. We are preparing ourselves to become India’s Fastest growing D2C Beauty & Wellness Brand and this partnership with our RBF friends will help us in giving the right launchpad to TAC before the Pre Series A round. ” said Param Bhargava – Founder – The Ayurveda Company (TAC)
TAC products have been attractively priced to ensure that they cater to a really large and global (specifically in the US, Europe, Australia, and the Middle-East) consumer base. It is also slated to enter international markets very soon. This outreach to global audiences is likely to be one of the biggest developments for TAC. Further, there has also been a greater emphasis on making TAC’s D2C webstore generate higher revenues for the organization.
“We are working on multiple unique SKUs for the next 4 quarters with launches across beauty and personal care, natural makeup and wellness & nutrition that are scheduled to take place very soon taking our Portfolio to 100 Unique SKUs. We began with a team of 3 in January 2020. This number grew to 20 in July and eventually 60+ members in July 2021. By the end of this financial year, the TAC family is likely to grow even further and become 100 members strong,” said Shreedha Singh – Co-Founder – The Ayurveda Company (TAC)
Ensuring complete quality control is at the very core of TAC’s ethos with the highest benchmarked quality standards. Its cruelty-free products with no sulfates, parabens and other harmful chemicals make it a rightly priced brand with the right products. Launched in April 2021, TAC has been steadily moving towards the ambition of becoming a loved and fast-growing Ayurveda brand. By the end of the first quarter, TAC managed to reflect a monthly run-rate of USD 70K. In the first 3 months of launching its product catalog, TAC is available on all online marketplaces, including Amazon, Nykaa, Tata CLIQ, Purplle, and Myntra along with its own website (www.theayurvedaco.com). Within 3 months TAC has become one of the fastest-growing brands on India’s most loved beauty destination Nykaa & is already in the top 35 Natural Brands. The vision for the company is to become a global brand within the Ayurveda sector and help and promote the adoption of Ayurveda by one and all.
Creating a perfect synergy between ayurvedic wisdom and modern medical science, TAC uses the highest quality, ayurvedically derived, naturally extracted, and scientifically formulated ingredients while keeping them priced within a premium economy range. The intention is to effectively build a much-needed middle-ground blending Ayurvedic wisdom with scientific R&D, thus innovating products that despite being plant-based and organic, yield quicker results. “In the next 3-5 years, we aim to cover the holistic portfolio of the Ayurvedic lifestyle while keeping it contemporary. We understand this business well and possess huge data insights for the right product roadmap. Along with being extremely consumer & data-centric we also love building and working with Technology, we are building a world-class app to engage our consumers and provide Ayurvedic Consultation in the future,” said Param Bhargava.
Source: Business World