The brand has a dedicated team of beauty advisors who are trained in-house to serve customers on the spot with the best knowledge and thus be their grooming partners throughout their lifestyle journey.
Following its successful omnichannel market strategy to engage with new-age gentlemen and cater to their grooming needs, The Man Company, India’s first ‘Men Only’ premium grooming essentials brand is set to strengthen its presence across India. As part of the expansion strategy, the brand is planning to launch new outlets in various cities. With an exclusive outlet launching in Kashmir in the first week of September 2021, the brand has ushered its strategic expansion journey and is looking forward to opening 4 more such outlets in Ghaziabad, Jammu, Amritsar, and Lucknow in the same month.
These exclusive brand outlets are designed to offer experiential feeling to the end customers by enabling them to touch, feel and learn about the products in terms of quality, ingredients, and benefits. The brand has a dedicated team of beauty advisors who are trained in-house to serve customers on the spot with the best knowledge and thus be their grooming partners throughout their lifestyle journey.
The outlets are mostly located in Tier 2 cities, comprising men who are conscious about their appearance and treat grooming as a necessity, intending to add this practice to their daily lifestyle. The new outlets will help the brand cater to this majorly untapped customer base and further build on its presence in India as a brand aspires to become a one-stop destination for men’s grooming needs.
Currently, The Man Company has more than 1200 plus modern trade outlets spread across 75 plus major cities in India. Currently has collaborations with supermarkets like Spar, spencer’s, More, reliance smart, hypermarkets like Metro Cash and Carry, Walmart, Lulu, luxury format stores like Shopper’s stop, Central, Lifestyle and lifestyle pharmacies like Apollo, Med Plus, Guardian, Wellness forever while continuing partnerships with existing markets and stores. Offering 100% natural, paraben, SLS-free, cruelty-free, and integrated with essential oils, the best-in-class products provided by the brand are already creating a significant benchmark in the hitherto men’s grooming and personal care market.
Speaking about the recent development, the Co-founder of The Man Company, Bhisham Bhateja, said “After establishing a concrete mark on the men’s grooming industry, we aspire to initiate a more personalized model of communication by launching more physical brand outlets. It will help us cater to the grooming needs of our new-age customers more seamlessly while also strengthening their connection and engagement with the brand. The Indian men’s grooming and personal care industry is estimated to grow tremendously in the future and we plan to be at the helm of it. In short, we intend to start a grooming revolution among men.”
He further added, “As our latest course of action, we have partnered with leading hypermarkets, supermarkets, and organized pharmacies working towards men’s grooming and personal care regime. We are now expanding offline with more new retail outlets so that consumers can purchase premium quality products more efficiently and most importantly, get that experiential value by touching, feeling, and knowing everything about the products, especially under the guidance of our dedicated team of beauty advisors. We are expecting 2X retail growth from new openings as channel expansions are chiefly responsible for our thriving business.”
It is pertinent to note that, The Man Company has recorded a remarkable 150% growth in 2020. This includes 60% sales through direct channels and more than 1 million direct access to end-users. And this year, the company has already witnessed 20% month-on-month revenue growth in the last three months. The latest expansion strategy is likely to boost this growth trajectory and take the brand to new heights in the times to come.
Source: Business World