At the precipice of becoming one of the largest EdTech brands globally, Vedantu’s growth strategy will be strongly supported by the marketing & brand team. Based in Bengaluru, Kunal and Lucky will report to the company’s COO, Arvind Singhal.
India, 07 January 2021:Vedantu, a pioneer in LIVE online tutoring in India, has announced two senior appointments in its marketing team with Kunal Dubey asHead of Marketing and Lucky Sainias Head of Brand. The dynamic duo has been working together in the industry for the last 7 years and will spearhead marketing efforts to position Vedantu as the most preferred EdTech brand.
Arvind Singhal, Chief Operating Officer, Vedantu said, “As we enter our next phase of unstoppable growth, Kunal and Lucky’s diverse experience in the internet, startup and advertising ecosystem will propel our brand to greater heights. While Kunal will build a high-performance marketing team and set the bar for customer growth and media innovations, Lucky will lead the task of brand building through inspiring brand storytelling and bring alive the Vedantu DNA as an experience at every touchpoint. Together they will define the marketing and brand playbook and steer Vedantu towards becoming one of the most student centric, trusted and loved brand in India.”
On his appointment Kunal Dubey, Head of Marketing, Vedantu said, “Vedantu’s culture reflects the organization’s rock-solid foundation as well as empathetic leadership. I am humbled to take on this role and believe that a strong culture leads to great business stories. I look forward to building a passionate marketing team that lives and breathes our brand purpose every day.”
Lucky Saini, Head of Brand, Vedantu said, “The culture and energy at Vedantu is infectious and inspiring. To get an opportunity of being a part of this soulful and passionate brand journey that is reinventing and re-imagining learning & teaching for India is very exciting. With my experience in consumer behavior, brand strategy and creative marketing, I look forward to telling the Vedantu story in the most engaging and relevant way.
Kunal & Lucky brings diversified yet complementary skillsets and enormous creative experience of working together with several brands in the last 6 to 7 years. From co-leading Big Billion Days to founding Dentsu Slingshot, the duo has been instrumental in building various brands in their career.
Source: Business World