Contrary to what many believe, publishing social media posts, writing blogs, and running campaigns aren’t all that a digital marketer does. There is so much more going on behind the scenes. A lot of things need to be taken care of, simultaneously, when you become a digital marketer.
Who is a Digital Marketer?
As digital marketing is about making use of the different digital mediums available to market different products or services more effectively, a marketer is the one who makes this happen. Saying that on a given day, the life of a digital marketer looks like this is hard though.
Since the marketing landscape is constantly changing with the introduction of new technologies and trends so often, the life of a digital marketer, while exciting, can be pretty challenging too because no two days are the same.
But certain tasks and activities are repeated and we have put them all together for you to give you a better idea of how to be a digital marketer.
Day-to-day Tasks a Digital Marketer Performs
The daily tasks of a marketer have been given below, mostly in the order that they’re performed to give you a peek into a day in the life of a digital marketer:
Opening the inbox is usually the first task. This is because it helps in planning the day because once you check your emails, you’ll get to know what you have to accomplish that day.
You then go about creating your schedule according to your priorities. There are a lot of inter-office mails as well that help you in staying updated about any changes or upcoming events, etc.
Monitor the progress
With the help of tools such as Google Analytics, you can easily monitor how your different channels or forms of content such as ads, and blogs, etc. are being received by the people. There is a lot of data that needs to be studied and made sense of.
This is an integral task in the day of a digital marketer because optimizing existing content is very important to get the best possible results. If you aren’t constantly looking for ways to improve your content according to the preferences of your audience, you’re not really growing.
At the same time, usually a lot of campaigns are running. Further, keeping in mind the changing objectives and goals of a company, new campaigns need to be worked on and designed as well.
Right from social media strategies, to ad campaigns, content strategies, and a hundred other things, everything needs to be planned well in advance so that it can be executed smoothly and without any glitches.
Managing campaigns also means responding to customers’ questions if you’re a part of the social media team and that is a part of your work. Responding to comments, direct messages, and so on, takes a lot of time and effort.
Work on content creation
A marketer’s life is primarily revolving around the content they are creating and how they can increase their engagement rates and ultimately, sales. They need to work on writing, editing and adding images, etc. to the blogs they write.
Further, they need to work on ad copies, social media post content, landing pages, and so on and so forth. Case studies and white papers are sometimes added to the mix as well.
Collaborate with other members of the team
A marketing team, especially a digital marketing one, needs to work in tandem and always be aware of what the other person is doing because since so many things are happening at the same time, it is easy to get confused.
Also, if the company hires freelancers to work on some content, a digital marketer might need to check in with them every once in a while to make sure that their work is on track and is getting delivered in accordance with the deadlines provided to them.
Challenges Digital Marketers Face on a Daily Basis
As we had mentioned earlier, because of the fast pace at which this industry functions, on an everyday basis, a marketer has to deal with a lot of things. Some of these challenges that are present in the everyday life of a digital marketer have been given below:
Creating relevant content constantly
The rate at which people consume content online is quite insane. They have gotten used to such a variety and quality that it has become quite a challenge for content creators to keep up.
This is where marketers and their strategies come into play. Constantly coming up with new ideas and ways in which to educate their customers about their products and services is one of the toughest parts of this job.
Keeping updated about the latest trends
Marketing trends are always changing, based on the preferences and ever-evolving likes and dislikes of the people. Add to this fact the number of technologies, such as AI and machine learning, and their various applications, that are slowly taking over the marketing process, marketers need to be constantly alert.
They need to always be aware of the latest trends and technologies and keep themselves updated about the same. Incorporate new practices into their existing strategies to make them more effective and sustainable.
Making sense of all the data
There are tons of data for digital marketers to sift through and make sense of. Right from their SEO scores to how their ads are being received to the performance of the social media posts, everything needs to be monitored and then analyzed.
Maintaining good relations with customers
Marketing is all about the customers. If you can’t keep your customers happy, what are you even doing then really? And this can be quite a challenging task since you’re going to come across people of all types.
But a marketer always needs to be cordial and ensure that all their queries are answered and the feedback that they provide is taken into consideration, just another day in the life of a digital marketer.
No job is easy. You need to be willing to put in the energy and the hours to make sure that whatever you’re doing, you’re doing well. But for all those, who love to be challenged every day and can’t bear to be bogged down by the staple 9 to 5, doing digital marketing might just be your true calling.
Curious to learn more about Digital Marketing? Please check our Digital Marketing Course and take your first step towards becoming a Digital Marketer.
Source: Digital Ready