AGENCY09 will be responsible for refurbishing the digital presence of the brand as well as build the brand’s community and create awareness of the wealth of fabrics.
Siyaram Silk Mills Ltd, known as Siyaram’s, incorporated in 1978, has appointed AGENCY09 to revamp its digital presence, build the brands’ community, and bring greater awareness to the wealth of fabrics under Siyaram’s umbrella.
The account is being handled by AGENCY09’s Mumbai office.
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Speaking on awarding the mandate to AGENCY09, N Gangadhar, VP, Marketing, Siyaram Silk Mills said, “We picked AGENCY09 after a multi-agency pitch as they are a vibrant, young agency with good ideas and a clear desire and vision to take the Siyaram’s brand to greater heights. They showcased a clear and deep understanding of our brand through their strategic approach, and we are excited to see how this partnership evolves.”
Gautam Anand, Head of Content at AGENCY09 said, “Siyaram’s is a brand that evokes a strong sense of legacy and quality. We’re excited to build their community on digital, and bring a newer generation on-board to delight in all their offerings across multiple sub-brands.”
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Source: Social Samosa
