As India’s chess prodigy R Praggnanandhaa faced the longest reigning champion Magnus Carlson in Chess World Cup final, brands extended support to the boy-genius. It quickly turned into a moment marketing trend.
Being the youngest Indian to reach the finals of the Chess World Cup, R Praggnanandhaa had already made headlines as a wunderkind. As he faced one of the best chess players ever and World no. 1 Magnus Carlsen, there was no shortage of support for the young grandmaster.
As the phenom from India trailblazed his way into the final, brands ushered in with posts rooting for him. Using clever wordplay and funny lines, brands leveraged social media to their advantage while showing love and support for the champ.
Take a look at all the memes that flooded the internet:
Swiggy
sending best wishes and luck to our king #praggnanandha 👑❤️#chessWorldCup2023 pic.twitter.com/Cntja18Pn4
— Swiggy (@Swiggy) August 24, 2023
well played @rpragchess, the cloud this time has a silver lining but next time it will be gold
❤️✨— Swiggy (@Swiggy) August 24, 2023
Zomato
dear @rpragchess, all the best for the World Cup final today ♟️ https://t.co/wQLgp7SWG9 pic.twitter.com/lAPna80Z5E
— zomato (@zomato) August 24, 2023
it’s okay #Praggnanandhaa, you still made the whole nation feel like this pic.twitter.com/qMi9tBJR5S
— zomato (@zomato) August 24, 2023
Blinkit
Yesterday – celebrated India’s moon.
Today – celebrating India’s son.
Best of luck for the chess world cup final @rpragchess #chessWorldCup2023 pic.twitter.com/Ps3ySLauBb— Blinkit (@letsblinkit) August 24, 2023
You’ll always be our king #Praggnanandhaa 👑 pic.twitter.com/lZZmj0IQqO
— Blinkit (@letsblinkit) August 24, 2023
Snapdeal
Pragyan rover ✅
Ab Prag ki baari hai! 💯 #FIDEWorldCup2023 #WorldCupFinal #ChessWorldCup2023 #Praggnanandhaa #PragVsCarlsen #FIDEWorldCupFinal https://t.co/0IaE2s9gPs— Snapdeal (@snapdeal) August 24, 2023
Chess fever is on! #Praggnanandhaa #PragVsCarlsen #FIDEWorldCup #FIDEWorldCup2023 #Prag #ChessWorldCup #ChessWorldCup2023 #FIDEFinal #ChessFinal pic.twitter.com/1oZm2Cm0K5
— Snapdeal (@snapdeal) August 24, 2023
Uber India
#Praggnanandhaa is taking flight while #Chandrayaan3 🚀plans to checkmate the moon 🌕 pic.twitter.com/CbgqV5dG1O
— Uber India (@Uber_India) August 23, 2023
boAt
Haar ke dil jeetne vale ko hi baazigar kehte hai🖤🤍
The nation is proud of you @rpragchess 🇮🇳🔥#ChessWorldCup— boAt (@RockWithboAt) August 24, 2023
KFC India
“Every failure is a stepping stone to success.”
– Colonel Sanders
What a feat @rpragchess 🙌#praggnanandha #FIDEWorldCupFinal— KFC India (@KFC_India) August 24, 2023
Subway India
and that’s the WRAP of chess world cup 2023. you played like a champ 👑 pic.twitter.com/Bqd7rgkDw0
— Subway India (@SubwayIndia) August 24, 2023
Fevicol
Thank you Grandmaster for getting the entire nation glued to your game!#FevicolKaJod #MazbootJod pic.twitter.com/ci3rjBVCko
— Fevicol (@StuckByFevicol) August 24, 2023
Swiggy Instamart
R Praggnanandhaa at 18 vs me at 23 pic.twitter.com/rjKBJ03NIt
— Swiggy Instamart (@SwiggyInstamart) August 24, 2023
McDonald’s India
We would give you all of our fries 🥹 @rpragchess *Even the last one* 🍟
You made 🇮🇳 proud! #ChessWorldCup2023 #Praggnanandhaa— McDonald’s India (@mcdonaldsindia) August 24, 2023
Dunzo
Mithai toh abhi bhi batengi ❤️
This game didn’t go your way but you’ve won a billion hearts #Praggnanandhaa #ChessWorldCup pic.twitter.com/QSHPosUbLM— Dunzo (@DunzoIt) August 24, 2023
AJIO
win or lose, a king is always a king 👑 pic.twitter.com/ZrHhppM5tv
— AJIO (@AJIOLife) August 24, 2023
The Minimalist India
Source: Social Samosa
