Option Designs will align itself with the aims that CFS Visions has set for itself to become the provider of eyewear and eye care that caters to everyone from the young to the elderly.
Option Designs has taken over the creative and digital responsibilities of CFS Vision, an optical retail chain of Center for Sight GroupL of Eye Hospitals, backed by Mahindra Partners. CFS Vision is an expert in eye care and eye wear with 50+ stores spread across 13 states in over 30 cities.
CFS Vision offers high-quality eyewear and world-class eye care all under one roof. Option Designs will come up with creative and digital branding for CFS Vision.
Mahipal S. Sachdev founded CFS Vision and has got the coveted Padma Shri Award for his vast contribution in providing eye care. He is a seasoned eye surgeon with over 30 years of expertise. He graduated from the All-India Institute of Medical Sciences with a bachelor’s degree in medicine and surgery and a doctor of medicine degree in ophthalmology (“MD”). He was Secretary of the Delhi Ophthalmological Society (DOS) and is currently Chairman of the Intraocular Implant and Refractive Society (IIRSI).
Option Designs will be able to align itself with the aims that CFS Visions has set for itself to become the provider of eyewear and eye care that caters to everyone from the young to the elderly using cutting-edge technology, teleconsultation, and services at their doorsteps. CFS Vision will be positioned to become the first name that comes to everyone’s mind when they think of eyecare and eyewear for people of all ages with the assistanceOption Design.
Commenting on this collaboration,Sunil Kakkar, CEO, CFS Vision noted, “Option Designwill play an instrumental role in the process of building the modern space that exists in the digital world today. We are excited about the prospect of reaching our objectives as a team while maintaining our connection to our audiences.”
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Rahul Gandhi, Co-Founder, Option Designs,speaking about their collaboration, said, “We really look forward to working together with CFS Vision, and one of our goals for our collaboration is to develop creative digital branding strategies for the company that will leverage the full spectrum of our creative and digital capabilities to forge stronger connections with CFS Vision’s customer base and more effective communication.”
CFS Vision, which aims to create 500 retail locations by 2027, will also begin manufacturing frames and lenses under the Make in India initiative in the coming years.
Anurag Mehta, Co-Founder of Option Designs, added, “CFS Vision is a great boost to our team. With our aid, they’ll be able to have a stronger foothold in India’s optometry industry.”
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Source: Social Samosa
