The new film – Looks Good On You – highlights OYO’s ‘search the view’ feature and was released on TV channels, social media platforms and brand’s in-house digital communication mediums.
To promote its search-the-view feature, OYO has rolled out a new brand film, Looks Good On You featuring actors Kunal Kapoor and Chitrangada Singh.
With this film, OYO highlights the app’s ‘search the view’ capability which enables people to discover stays that have the view they would love to have from their place of stay or proximity to facilities. The campaign has been conceptualized, scripted, and produced by OYO’s in-house global brand team. The film is directed by Vishvesh Krishnamoorthy from Corcoise Films.
The film will be featured on multiple channels across GEC, News, Infotainment, and the Kids genre. Taking a 360-degree approach, OYO will further amplify the film across its owned digital and social media channels including Facebook, Instagram, YouTube, LinkedIn, its app, the app for its patrons, and its other in-house digital communication mediums for customers, patrons.
Sharing the thought process behind the campaign, Mayur Hola – Head of Global Brand, OYO, said, “I can be very logical about this and say that this is about helping people discover things they don’t know about the OYO app. Such as ‘search by view’ which helps you discover some really nice stays. And it is. But really, it’s also about seeing a really tall man in a ghagra on the golf course.”
Prior to the latest film, the brand had released two other films ‘Aisi Reach Gaye’ and ‘Kalki Kal Dekhenge’.
Commenting on his association, Kapoor said, “We all have had those travel moments when we find a stay, view, or location we weren’t expecting. And it’s these moments that make travel exciting. I love the easy search feature on the OYO app and hope that this film will encourage us all, to find the view we want whether it’s for travel, work, vacation or for just a change”
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Source: Social Samosa