According to India Brand Equity Foundation analysis 2021, the Indian E-commerce industry is expected to surpass the US to become the second largest E-commerce market in the world by 2034. India’s e-commerce sector is expected to reach US$ 111.40 billion by 2025 and US$ 350 billion by 2030.
Looking at the numbers over here, one needless to focus on the importance of digital marketing for the businesses sake, be it large or small.
Now-a-days customers expect the presence of websites and social media. One always reviews the other’s comments before making a purchase. More than 87% of consumers read online reviews, and this percentage is increasing every year. If your customers can’t find you online, they may conclude that your business doesn’t look real. Online appearance makes your business genuine and trustworthy.
Let’s look at the Top 10 Benefits of Using Digital Marketing for Small Business in 2022:
1. Reach People Quickly
As of January 2021, reports by Statista concluded that there were 4.66 billion active internet users worldwide – which is 59.5 percent of the global population, and of this total population, 92.6 percent (4.32 billion) accessed the internet via mobile devices. This proves that digital marketing is the best strategy to be used by businesses to reach out to the largest number of people in seconds.
2. Less Cost Involved
One of the most appealing aspects of digital marketing is that it is both cost-effective and efficient. Businesses can market through email, social media, and SEO-driven content marketing for much less of the expense of producing and distributing print advertising or developing and placing ads on major radio and television stations.
Digital marketing strategies are not only more cost-effective, but they also provide a positive return on investment for business owners. Content marketing, in fact, is three times less expensive than traditional marketing strategies. Business owners can save money by using low-cost digital marketing strategies for some campaigns while still allocating funding to initiatives that require more costly traditional marketing materials.
3. No Geographical Boundaries
Digital Marketing enables you to reach out to global audiences and not just stick to old local and limited targeted audiences covered by traditional marketing strategies. You can reach your audience in the most segregated and isolated areas.
4. Track Your Progress
The ability to track the success of marketing programmes is critical for today’s marketer. When it comes to marketing methods, data analysis enables firms to understand what works and what doesn’t. Companies may use this data to not only more precisely analyse their return on investment, but also to identify areas for development and work to design more successful campaigns as a result of the results. The analysis also aids in removing all the uncertainty from tracking and assessing marketing campaign success. Business owners can determine what resonates most with their target demographic using simple digital marketing analytics tools and software.
You can make modifications to improve campaigns before wasting any more money on poor techniques when you have access to real-time information and data.
5. Drive Engagement
According to InterDigital/Futuresource Video Sustainability Report, videos will grow to 82% of internet traffic. This is more than one could ask for, businesses may utilize online video to capture the attention of their audience while also informing, entertaining, and engaging their ideal customers.
Digital marketing channels also allow companies to provide a personalized experience through interactive video ads and when it comes to personalization, product recommendations are the best way to encourage repeat sales, cross-sell, and up-sell to your current customers.
Furthermore, digital marketing enables you to re-engage clients who have visited your site, added items to their shopping cart, and then departed without making a purchase. One may improve sales by showing consumers what they left behind or reminding them why your company is so fantastic with remarketing advertisements on social media. You may stay top of mind and seek to stimulate future purchases by reserving personalised ad material to clients who have not yet completed their transaction.
6. Use Multiple Multimedia
We may use digital marketing to blend several forms of information, such as photographs, video clips, and audio. What’s more intriguing is how these tools may be combined with other multimedia tools to aid in the marketing, sales, and promotion of a company’s products and services. For example, we can use the LIVE feature of youtube to connect with our clients on social media platforms where we can interact through video and chat messages simultaneously.
7. Remain In Trend
Digital marketing helps businesses to remain in trend by reacting to all popular trends, activities, topics, debates and technologies. Businesses may enhance their internet visibility and reach more leads and consumers by capitalising on what’s trending at the time.
You can respond to these trends with digital marketing by joining the conversation or giving customized content that addresses your target consumers’ current problems. This might help you generate brand loyalty and establish your company as an industry leader.
8. Get Ahead of Your Competitor
Many of your competitors have already tapped into the full potential of digital marketing. To reach new leads, they’ve developed social accounts, optimised their website for SEO, and launched sponsored adverts. Even businesses and brands are not only embracing digital marketing methods to reach their target audiences, but they are also increasing their spending on them. If you wish your company to compete, you must get ahead of your competitors by applying all necessary schemes.
9. Creating Brand Reputation
Posting regularly on social media helps your business out there in public so that you could reach out to more and more people. When you post content at regular intervals you establish your authenticity and genuinity in the market. People are able to trust you and your services, which is crucial for your survival. The capacity to maintain a good brand reputation in the internet world has become increasingly vital, as the brand’s reputation cements the company’s ability to compete.
10. Targeted Audience
You can use digital marketing techniques to target specific customers who are interested in your local business and the items or services you provide.
Local businesses can utilize SEO to optimize for location-specific keywords for their unique sort of business, so that when users put them into a search engine, it quickly returns the results they’re looking for. Even when you create a pay-per-click ad, you may specify your target audience.
You can also target the most likely people who will be interested in your products or services using these buyer personas created by digital marketing approaches.
For more information on the benefits of using digital marketing for your business, schedule a meeting with an expert.
Source: Digital Ready