- What is content repurposing?
- How to repurpose your blog content with examples/tools/platforms
- Social Media savvy is the new tech savvy
- Image is everything…Everything is image
Ask any writer today, and they will tell you the difficulty of writing original blog content. To churn out a piece of quality content that stands on its own against millions of websites can be a daunting task. Moreover, writing blog content takes hours of research, brainstorming, literal sweat, and a series of approvals from your seniors (if you know what I mean).
That is why content repurposing is crucial to getting the maximum return on investment on blog content written with so much difficulty. Content repurposing allows you to reuse your blog content in multiple formats besides also creating new avenues for audience engagement.
In this article, we will be discussing how to republish your posts on other websites, turn them into slideshows or videos, and share them on social media. This helps to generate leads or traffic to your website.
So, let’s get started.
What is Content Repurposing?
Hubspot defines content repurposing as “changing the format of the content, and/or changing the target audience for the content”. It is different from content revamping, which includes updating content for the purpose it was originally intended. Revamping a blog content, for instance, is done to make it relevant to the same audience.
How to repurpose your blog content with examples/tools/platforms?
1. Sharing is caring
You can share your blog content on multiple platforms like Reddit, Quora, and Medium in the form of mini-blog and explainers.
Evergreen and quality content can be shared on such platforms although, for SEO purposes, it is better to re-word the article to avoid duplication. Nevertheless, adding backlinks to the original article will be an SEO booster.
You can also edit your blog content slightly and send it to websites and blogs which have a similar target audience as yours. It can help get a new audience for your content.
Social media posts
Blog content can also be repurposed by creating microblogs, shared on social media platforms like Twitter (through threads), Facebook, and Instagram.
For instance; check out this image:
A little bit of research and DIY attitude can help you compile similar blog content into a comprehensive eBook. Softwares like Designer and Bloxp can help convert your content into eBook format.
The eBook approach can also help you optimize and build on your best-performing content by expanding it on the book format. That leaves something new for the reader to look forward to.
If your well-researched blog content is guide friendly or teaches something interesting and in-demand, try using the same for a webinar or a workshop. And, no marks for guessing, but the webinar is also part of video content. This is one way of acing your content repurposing just right.
At Great Learning too, we conduct several webinars on a variety of topics. You can check out some over here.
2. Social media savvy is the new tech-savvy
One way of repurposing your blog content is making a video and posting it on YouTube. Suggestions to go about this:
- Don’t read your blog in the video.
- For camera-shy people, use text slides and voice overs.
- Use the subheadings of your blog as key takeaways.
- Embed the link of the YouTube video in your blog (this makes it visually appealing and adds an edge besides also reducing the bounce rate of the page, as people tend to spend more time on pictographic pages than old-school text-type content drama)
- Transcribe YouTube videos.
- Share the same video on YouTube shorts.
If making a YouTube video is not a part of your skillset, don’t worry. Try software like Lumen5. The AI will take the key points of your blog content and turn it into a fascinating slideshow you will thank us for.
#Pro Tip: Try sharing your YouTube videos separately on social media by uploading them on each platform separately.
After YouTube, you can share that video on LinkedIn too. LinkedIn has about 722 million members, including 310 million monthly active users. That kind of audience number and engagement can be helpful for your blog content-turned-to-video.
Facebook is another platform to upload your video to. Make a point to shorten its length as we are all aware of the attention span of people browsing the daily feed on social media.
#Pro Tip for the bold content creators out there: You can also live-stream your content on Facebook Live. I mean, how hard can it be to talk about the bullet points of your blog on camera? After all, live videos stick around longer than Snapchat stories and can be included in your blog post, making it a more holistic read.
Facebook has an entire guide on how to go live on its platform. You can also check that out to be doubly sure.
From Facebook, you can also share the same video on Instagram’s IGTV. Though there is a 10-minute limit for video content on IGTV, if you manage to cross 10K followers on gram, you can share videos of up to an hour.
If you do not wish to share the edited video you posted on Facebook on IGTV, you can also share the original video from YouTube by uploading it directly to IGTV.
For Instagram stories, the blog content has to be shortened to the 15-second limit. It can be done by either editing your blog-turned-video or sharing screenshots of the blog content.
One can also add links to your blog, website, YouTube channel to Instagram stories. That way, people can directly come to your site, a win-win for all.
#Pro Tip: To maximize your Instagram stories ROI, crosspost them on platforms like Tik Tok, YouTube stories, Snapchat, and more. You can also try Instagram’s polling feature to generate interest around your blog content.
Take a look at an example of a repurposed blog content in the image below:
Emails may sound old school, but as they say, Old is Gold. Emails are a great way to repurpose your blog content because they generally tend to go out to your subscribers/warm leads. Not only can you create emails around old blog posts, but you can also answer questions related to your blog content that readers ask on your website and create an email newsletter.
For instance, check out this email for a blog post:
3. Image is everything… everything is image [Dialogue Credit: Rockstar]
Not everyone is camera confident or likes the video content approach. For that bunch of content creators, Infographics and GIFs are an excellent combination for repurposing blog content.
Infographics make highly complex content simple through its easy-to-look and understandable visual appeal. You can try tools like Canva and Venngage to make them. Besides, you can always use infographics within your blog also. It will make it visually appealing, and we all know that readers tend to read blogs that have quite some visual appeal.
GIFs are real eye-catchers if you do them right. Making a GIF on a controversial point in your blog content can stand out in a crowded newsfeed. Likewise, you can also use stats to make GIFs. Try Giphy’s GIF maker to get started.
#Pro Tip: Another thing to try is animating your Infographic to make it into a gifographic.
You can also create Pinterest boards with your Infographics, GIFs, and Gifographics from your blog content by using appealing images. Any kind of blog content that addresses a ‘how to’ question is best suited for creating Pinterest Instructographic( Instructions On Graphics = Instructographics). This kind of content repurposing can help get you a new kind of audience.
#Pro Tip: Try not to link your blog/website for every Pinterest post that you create. You don’t want to be tagged too self-promotional or spammy. So, balance out the links with audience engagement posts. It is more about garnering followers who will ultimately see your blog content if they like what you post in general.
Using Slideshare is another way of repurposing your blog content. For instance; if you are someone in the education/teaching field, one of the best ways to teach and learn is through a slide desk. Just create a slide desk out of your blog content to get going.
You can also use Canva for building slides before creating a slide desk on PowerPoint or Prezi.
#Pro Tip: You can use this presentation as a backdrop for a webinar or share on social media organically.
Check out this slideshare presentation on AI by Great Learning on SlideShare.
These are some popular ways to get started on content repurposing on your own. You can go to the next level by investing in a paid ad strategy. If you are well-aware of how to go about this, you can start splurging the money. But for beginners or someone genuinely interested in content marketing, repurposing, and everything that comes under the domain of digital marketing, be sure to check out our PG Program in Strategic Digital Marketing.
This is one of the best online courses in the market that teach you everything you need to know about digital marketing to work in the industry right now.
0 Source: GreatLearning Blog