The biggest millennial star Alia Bhatt is now the face of Blenders Pride glassware. Featuring in their latest campaign ‘Made of Pride’, Blenders Pride showcases Alia Bhatt as the lightning force that she is. Bhatt’s never-give-up attitude and the pride she takes in being her authentic self are beautifully captured in the campaign.
Exuding her vivacious personality in the film, Alia braves the punishing glare of lights, symbolic of the challenges that come on the journey to success.
The multi-hyphenate star is not only a versatile actor having done some award-winning and diverse films, but also a singer, producer, and entrepreneur. Alia’s resilience and authenticity truly represent the brand’s philosophy and resonates with the youth today.
Commenting on the launch, Actor Alia Bhatt, said,
I am thrilled to be the face of Blenders Pride glassware and be a part of this impactful film that beautifully weaves in the story of ‘Made of Pride’. I truly believe that pride gives us the strength to take challenges head-on and remain unfazed on the journey to success. I love that the campaign not only encourages people to take pride in being their authentic self but also connects with so many different aspects of my life.
The lyrics of the film are quite inspiring & captivating and we have a feeling that it’ll be the new anthem for the youth, ‘Watch out! I’m here to slay, Hit me with your brightest light. I’ll stare back. I’m made of pride.” The campaign will be aired across TV, Digital, Print, and OOH.
Here is what Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, had to say on the announcement,
Alia Bhatt’s story of becoming today’s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia’s strength of character and resilience. In a world where making safe choices comes easy, the new campaign aims to nudge today’s confident consumers and encourage them to let their pride be the catalyst in making authentic choices that take them further in life.
The 360-degree campaign has been conceptualized by creative agency Lowe Lintas. The film has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.
Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer – Lowe Lintas said,
The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn’t a result of success. Instead, it’s a prerequisite to handling success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride and encourages us to unabashedly own our choices.
To view the campaign video Click Here