Appearing on behalf of Amul, advocate Abhishek Singh submitted that the defendants had initiated a malicious, slanderous campaign against the dairy brand that was defamatory and launched with the sole intention of creating bias, fear and psychosis in the minds of the public to give up Amul dairy products and instead shift to plant-based products like almond milk, soy milk, tofu, etc.
Singh said that various well known advertisements and jingles of the brand were taken and edited with clippings of dairy animals being brutally tortured, with the ulterior motive of causing serious harm and injury to the highly reputed brand, Amul and it’s well-known brand name and trademark.
On the other hand, the defendant’s counsel submitted that the boy had deleted the videos the minute he received a legal notice by Amul on June 9, 2021. She also submitted that he needs counselling, not punishment as he just wanted to create awareness after being inspired by some documentaries he saw on Netflix.
While on oath, the defendant also said that after removing the video from social media, he had deactivated all his accounts and submitted that neither was he part of any organisation or association, nor did he receive any payment from any third party.
Source: Barandbench
