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[The Viewpoint] Innovation is at The Core of Relationship Building & Outreach

As you ponder over these questions, several law firms are innovating their blogs and social media pages to disseminate content that is a source of infotainment – information plus entertainment. Today, it is not uncommon to see some out-of-the-box and unconventional initiatives including infographics, knowledge bytes & short videos by law firm partners and participating in debates, roundtables and fire side chats with peers. Cutting-edge tools to enhance outreach, which lawyers shied away from at one point, are today being embraced wholeheartedly. While the law firm websites have become a sort of knowledge bank of articles, thought papers, news updates, legal commentaries, expert opinions, etc., law firm partners can be actively seen shedding inhibitions to face the camera or live audience. Several law firms have also embraced creative ascendancies like podcasts, launching of a mobile app, ‘doing business in India’ guides, and sector-specific research reports, to name a few.

Source: Barandbench

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