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Infographics have stood the test of time and are not only a great source of gaining backlinks but also a formidable way to boost traffic and enhance site authority. Therefore, if you feel that infographics don’t work well in 2022, perhaps you’re using them inadequately.
Know that infographic link building requires patience and strategy. It’s simply not enough to create a relevant infographic. You must also market it on the right websites that have high domain authority, A.K.A, readership.
And, why other websites alone? Sharing carefully crafted and industry-specific infographics on your own blog or website can quickly up your readership and help establish your brand as a thought authority within your industry.
Anyway, research shows that leveraging infographics through best practices can bump up your website traffic by 12%. Studies also reveal that if you create infographics from scratch, making it a unique content piece, it often ends up being the top-performing visual content on the web, even more than images and videos.
So, you must leverage Infographics for a successful SEO in 2022. How? Read our next section to find out.
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6 Steps to Build Links with Infographics
If you want prospects to share your infographics or cite them on their own blogs, as doing this builds links to your web or blog site, you need to craft them flawlessly. So, here are 6 best practices to create link building infographics:
1. Create an eye-catching & professionally designed Infographic
By eye-catching, we don’t just mean the layout, color palette, and branding must feel easy on the eyes. Of course, these elements are critical, and your infographic must contain them. But, you should also set a narrative by introducing a catchy headline that instantly grabs attention.
Now, you don’t need to get too artsy with the headline! The headline will automatically become interesting if you’ve designed a truly relevant and valuable infographic.
Also, to make your infographic more compelling, take your users through a journey. If you set a strong narrative that tells a story, you’re golden. So, sit with your design team, show them the ready content you want in the infographic, narrate the story to them and create your infographic.
A few design don’ts for building infographics for SEO:
- Don’t use visually jarring color combinations. For example, never use colors like purple and brown together.
- Keep your font legible. Avoid using cursive font type. Some good fonts for infographics are Helvetica, Garamond, and Futura.
- If your infographic contains statistics, don’t randomly place them. Decide on a flow as to which one will appear where. Connect stats and images with one-liners in between.
- Not all infographics are statistical. You can also create an infographic to educate your prospects on ‘how to use your or any other product’ or explain an industry concept to them.
Here is an excellent example of a well-designed infographic.
2. Abstain from a text-heavy approach
Because most of your audience skims through the infographic content and seeks immediate answers, use minimal text to convey your message. This doesn’t mean, don’t use any! Remember, Google Search always looks for quality text replete with the right keywords.
Besides, the follow-rate of content that includes both text and graphics is 323 percent better than only text content. So, get the combination of text and visuals right.
Tips for writing a good infographic copy:
- Start by writing a short and crisp headline. Try to keep it between 6 to 7 words.
- Offer a brief introduction at the top. This should be an extension of your headline, informing the reader what your infographic contains.
- Make sure you label all graphs and graphics. A stand-alone picture without a short line of text can be confusing.
- Use verbs that are out of the ordinary. For example, consider this sentence, “50% of millennials went to the store after they heard of a black Friday sale over email.” Instead, write this, “50% millennials darted to the store after they heard of a black Friday sale over email. You can also replace the word darted with other strong verbs like dashed, stomped, and others. The newness of the verb creates a lasting impact.
- Leave enough room for negative space, meaning white space.
3. Use well-researched statistics throughout
If you want your infographic to be well-researched, then ‘conduct research well’! While being concise and to the point is critical, you cannot build links if your infographic contains plagiarised or half-cooked insights.
We’re saying this because there are countless infographics on the World Wide Web. And, if you don’t want yours to drown in the noise, a well-researched output is key.
How to build an infographic with research?
- Choose a topic already compelling to your target audience.
- Dedicate a small team to brainstorm the most burning questions around those topics, and research their answers by scuffling through different online and offline sources.
- Ensure your data is recent.
- Stay away from open-sourced websites like Wikipedia for research.
4. Promote your Infographic on Guest Websites
Publish your infographics as a guest writer on websites that already have high domain authority. A high domain authority means the website has a solid readership base.
When you promote your infographic on such websites, your brand gains immense visibility quickly. And, you also end up creating a sense of authority and expertise about yourself in the minds of your audience.
Usually, the guest publication is based on merit. Therefore, if you’re pedalling a well-researched and designed infographic, you’ll have many takers, meaning websites that want to publish your content and link it to your landing page.
5. Promote Infographic through social media & email marketing
Both social media and email marketing are remarkable mediums for engaging and boosting traffic to your website.
Naturally, sharing your infographic through these platforms will garner millions of views, out of which many viewers will land up on your website or directly get in touch with you through email or social media. And, from there on, you can nurture them into conversions.
So, create a clean email list, and start sharing your infographic over email, with a zingy subject line, of course. As for social media, create your page on all the popular platforms, and share your infographic using relevant hashtags.
6. Build natural links to non-engaging, sales-related pages
Link infographics to landing pages that are less engaging and more focused on generating leads. Pages with a transactional focus, such as signup pages, e-book landing pages, and purchase pages, are an excellent place to start.
Prospects, typically, miss out on such pages unless they’ve been redirected in some way. But, once they do land upon such resourceful pages, many tend to sign up to receive more communication from you. So, rather than linking your infographic to your home page, try linking them with landing pages that prompt leads to take any action, can be purchasing or subscribing to your newsletter, etc.
Long story short
Infographics done right are excellent for link building. So, milk them for all they are worth with the help of the six tips we’ve mentioned above. Pay attention to content, design, color scheme, layout, fonts, and market them through the right channels.
If you can’t seem to figure out a way on your own, hire the expertise of Witty Sparks that provides effective writing services for SEO, among other things. With our help, you’ll quickly establish yourself as a thought authority, gain visibility and subsequently, increase your website traffic.
To learn more, connect with us today!