As far as marketing is concerned due to limited opportunities available currently on account of the pandemic we are focusing on social media, online webinars, virtual seminars /client meetings, and a lot of other things.
1. Brief us about your business model like how did the idea came to start and how does it work (step by step procedure)?
After working for nearly two decades in the building services industry I realized the need for smarter and healthier buildings with high-performance engineering solutions in an environmentally sustainable way and that lead me to start ENSAVIOR. The Journey started with products related to energy conservations and gradually we added a host of services with excellence in quality and engineering services and eventually became a full-service design, engineering, sales, maintenance, and manufacturing company.
Today Ensavior offers holistic solutions to their clients, in Heating, Ventilation, Air conditioning (HVAC), Public Health Engineering (PHE), Indoor Air Quality (IAQ) and Fire. With a combination of state of the art products and professional engineering expertise, Ensavior manages their business based on three diversified segments, within the building service industry:
· Distribution and Trading
· Manufacturing and Assembly
· After Sales Services and Maintenance
2. What are the unique key points of your company?
Our team of competent, passionate, and experienced professionals together with our association with the world’s renowned brands helps us exceed our customer’s expectations and provide them with fast, thorough, and innovative solutions. Our Application engineering expertise and know-how as to “When to apply what”, is the key differentiator.
Ensavior has carved a niche as a leading company in the Indian HVAC industry today and offers high-grade products coupled with professional engineering expertise to each of its client. Our capability to provide energy-efficient, sustainable and reliable products in Thermal energy Storage and customized Indoor Air quality and outdoor air quality makes a unique organization of our times in the industry we operate in.
3. How are you different from the existing competitors?
We have built a leadership position in the Indian HVAC industry today because we believe in providing only the latest and the most sustainable solutions to our clients and have a comprehensive training system to support them.
Our Application engineering expertise and know-how as to “When to apply what”, is the key differentiator. Anyone can bring a product which may be superior in Technology or features but ultimately the determining factor is the domain knowledge and stitching things together and implement them properly. Apart from the best engineering practices and environmentally responsible products we have in our offering, Our highly competent, passionate, and experienced team of professionals who are not just enthusiastic about what we do, but also find it fascinating why and how we do it and this strength makes us think better, advise better, engage with clients better, and deliver better than anyone else.
4.What is the monetization model?
All our business verticals are Distribution and Trading , Manufacturing or After Sales Services and Maintenance are our revenue generators. Under Distribution, it is buying and selling and under Service, we provide comprehensive maintenance services to clients pertaining to the products we sell to them. New greenfield projects or existing operational buildings both fall under our clientele.
5. What challenges are you facing in running your business?
Apart from the pre-existing challenges that every business depending on the size, type, and the industry had, Covid 19 (which I would rather like to name as Covid-21 now) has posed a new type of challenge in front of us. Applying Social distancing norms and adopting them to WFH (Work From Home) culture have magnified the Challenges of Finance management, Customer dependence, work-life balance and fatigue, Adopting to online platforms, and government regulations pertaining to the pandemic. While the businesses were learning to adapt to these new situations, another deadly wave of Covid has shaken the morale and confidence of everyone. Lifting the Moral up by controlling the spread, getting the team together, re-emphasizing and redefining the objectives looks to be a major challenge ahead to be able to address all other challenges.
6. How has been the journey so far?
Starting a venture from scratch and establishing enduring relationships with the major stake holders and corporate entities and becoming a preferred vendor within a decade of establishment is quite satisfying and rewarding experience.
Our ability to design and manufacture our own Stratified Chilled water thermal storage system that helps reduce building’s environmental impact in terms of saving energy, facilitating renewable energy, reducing greenhouse gases and delaying or eliminating the need for more fossil fuel power plants is a great achievement.
We have been able to position our brand and earn great respect in the industry in which we operate. Our people and partners feel pride in having associated with us. Such a great acceptance in the marketplace encourage us to take the company to a new level wherein we can become a global brand and we are working towards the same.
8. How do you look at expansion and what are your marketing plan?
We are very optimistic and positive about the future and using this time of crisis in brainstorming, strategizing, and planning the future growth and expansion towards making the company a Global player. Developing economies are our target market and we are working on the solutions and products as needed by these economies. We have a blueprint ready which we are refining considering current restrictions and challenges. Apart from this, we are looking at the possibilities of exploring new geographies and industries for our existing product portfolio. As far as marketing is concerned due to limited opportunities available currently on account of the pandemic we are focusing on social media, online webinars, virtual seminars /client meetings, and a lot of other things. However going forward, We are confident that we will emerge out of this pandemic and there will be much more opportunities for us to reach out to customers by way of participating in exhibitions, personal visits, and seminars, demos, etc.
10. What has been the biggest learning’s so far?
Don’t work to become the best, rather offer the most creative solution to an ongoing problem from a price perspective that is reasonable, and you will eventually become the best. Over these years, we have learned that the Philosophy of Quality over quantity is paramount when it comes to gaining customers. Our strategy of being Close to the customer, understanding their problem and offering the solutions accordingly has worked well for us since we always knew Customers don’t want to be sold, They want to Buy.
11. What is the market size and opportunity?
Manufacturing the sector has grown tremendously in the last couple of years at a CAGR of 5% during FY16 and FY20. With initiatives such as Make in India and regular financial support with annual budgets, the industry is gradually improving and attracting more foreign investors. It has the potential to reach US$ 1 trillion by 2025.
Source: Business World
