The round was led by Mohit Satyanand’s syndicate on Let’s Venture, We Founder Circle and other marquee Investors participated. Knocksense plans to invest these funds in improving its IT infrastructure and strengthening the content team.
New Delhi, January’21: Knocksense, a local content production platform has raised USD 200K in an angel round from Mohit Satyanand’s syndicate on Let’s Venture,We Founder Circle and other angel investors like Neeraj Tyagi ,Managing Partner-Venture Catalysts, Founder- We Founder Circle, Piyush Doshi ,Director- Faering Capital, Tom Varkey Partner at Stonehill Capital Management , Syed Faiz Hasan Investor in Rooter, Rentomojoetc, Mathew Varkey Serial Investor, Simmarpal Singh CEO, India- COFCO, International ,Venus Dhuria Partner, Veda.vc &Amit Tyagi Serial Investor among others.
The media portal was founded in November 2016 by Whistling Woods alumnus Vibhore Mayank and Amity University alumnus Varul Mayank. Knocksense currently generates 20M+ organic impressions per month. Further, the media tech startup plans to launch video stories, Hindi content with its expansion in other tier-II cities of India.
Lead Investor of the round, Mohit Satyanand said, “This fundraise is a sure-footed step towards the Knocksense vision, of a content network that is generated hyper-locally, and available nationally; that offers a brand-building platform for the neighbour hood salon, as much as for the global brand. On behalf of Let’s Venture investors, I congratulate the founders, and I am personally excited to be part of this journey.”
Commenting on the fundraise, Varul Mayank, founder of Knocksense, said, “Covid-19 situation has increased the digital content consumption, our aim is to create a truly local channel that brings the unorganised local ad market from offline to online and the pandemic has certainly helped the cause. The fundraise will help us penetrate deep in the markets we are active in and launch our subscription plan, which will strengthen user engagement and brand integration.”
“As a content producer our focus will be on creating engaging content which is a mix of local news, recommendations, videos, features & more. When it comes to news we are committed to producing only non-divisive stories which doesn’t breed negativity or sensationalism. Tier-II cities with an active millennial audience will be our target.” added Vibhore Mayank, Founder-Knocksense.
Earlier, Knocksense had raised seed funding from Neelansha Dwivedi, Ex Hindustan Times and Apple, Amitesh Pandey, Serial Investor and Entrepreneur & a bridge round from Mumbai Angels Network in June 2020.
Source: Business World
