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HomeBusinessBlinkit, Hyperpure & now Paytm, how Zomato’s strategy to build ‘super brands’...

Blinkit, Hyperpure & now Paytm, how Zomato’s strategy to build ‘super brands’ has paid off

It started as a side hustle of posting restaurant menus & reviews. 14 yrs later, Zomato, now synonymous with food delivery, also boasts quick commerce, going out, and B2B supply arms.

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