The collaboration will see a contest called ‘#TrueFanChingari’ roll out sometime this month who will then receive a message from Kareena Kapoor
Indian short video platform Chinagri is collaborating with fan engagement app TrueFan to help movie buffs connect with their favorite celebrities and receive personalized calls and video messages from them. The collaboration will see a contest called ‘#TrueFanChingari’ roll out sometime this month who will then receive a message from Kareena Kapoor.
Indians harbor unconditional love for celebrities and the app’s aim is to fulfill the dreams of fans to share a moment with their favorite stars. Participants who promote their content on Chingari will need to showcase their skills to the tune of a fan anthem to be created by TrueFan.
Earlier this month, Chingari signed a strategic deal with Filamchi, a Bhojpuri movie channel for live streaming of movie premiers. The platform had also tied up with Hoichoi, a Bengali streaming service for dialogues from shows, movies, and short video clips on the platform besides. In addition, they also signed a deal with Ekta Kapoor’s application ALTBalaji for bite-sized content.
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Source: Business World
