First and foremost, what can be considered advertising is a blurred line. In traditional publications and on cable TV, it is fairly obvious to spot advertising as it does not usually become a part of the general show/film. However, lines are not as clear on social media, for example on platforms like Instagram and Facebook.
Second, guidelines to ensure that none of the advertising is misleading, especially for social media users, should be clear in scope and reporting mechanisms. Misleading advertisements should be regularly culled out and reported as such.
Third, the current framework of reporting only responds to extremes – other forms like advertising of substances banned on television is not necessarily captured. This has the potential to expose minors to alcohol, etc. This needs to be tightly regulated with verification of age and demographic study.
Source: Barandbench
