A lasting impact of COVID-19, which will likely never be truly shaken off at least for quite some time, is the aversion of many people to large crowds, especially in venues like stadiums. Another cause of concern, which is still deeply embedded in the world of sports (especially commercial clubs of sports like football, baseball, basketball, etc) is the fear of having to play behind closed doors again – which not only affects the overall psyche of the teams, but also deeply hits the revenue of the clubs.
Due to such factors, coupled with the advances in the world of Virtual Reality and Augmented Reality, the prospect of having a foothold in the ‘Metaverse’ is indeed a very appealing one to sporting institutions, as it addresses two of the above major concerns to some extent. There is great potential to increase fan engagement to hitherto unknown levels.
Source: Barandbench
