On April 7 2022, Tanishq became the first Indian jewelry brand to set its foot in Metaverse by launching its recent collection titled ‘Romance of Polki’, where three dimensional designs were displayed for the general audience by scanning a QR code. Ajay Chawla, CEO, jewelry division, stated that,
‘‘It is another construct in the virtual world. While e-commerce is basically a transaction management and happens through omnichannel routes often today, the metaverse is a space where brands can create assets and interact in an immersive engaging format through cryptos, NFTs, and engage the audience through AR and VR impactfully’’.
Source: Barandbench
