In 2024, India’s advertising landscape showcased a blend of creativity and cultural resonance, with several campaigns standing out for their innovative approaches and impactful narratives.
Jindal Steel’s ‘The Steel of India’ campaign, produced by Early Man Film, earned Silver and Bronze Lions at Cannes for its sensory-rich portrayal of India’s industrial prowess. Cadbury 5Star’s ‘MAMA (Make AI Mediocre Again) satirised the AI boom, highlighting the brand’s signature humour and engaging a tech-savvy audience. Tanishq’s ‘Everything changes after marriage. But for whom?’ sparked conversations on gender roles, reflecting societal shifts and reinforcing the brand’s commitment to progressive narratives.
Spotify’s ‘What’s on Your Wrapped’ campaign, featuring Jackie Shroff and Ananya Pandey, personalised user experiences, strengthening its connection with the Indian audience through relatable celebrity endorsements. Zepto’s ‘Make Soan Papdi Great Again’ humorously addressed the traditional Indian sweet’s reputation, revitalising interest and driving consumer engagement.
These campaigns exemplify the dynamic nature of Indian advertising in 2024, where brands effectively combined cultural insights with creative storytelling to engage and resonate with diverse audiences.
Here is a look at some of the campaigns this year.
YouTube India – From Ganji to GenZ
Colgate MaxFresh
Clinic Plus – Beti Bann Ke Aana
Jindal Steel – The Steel of India
Wok Tok by Veeba – Chinese par apne style se
Urban Company – Chotti Baat
Lahori Zeera – Har Koi Peera Lahori Zeera
ISL – Agla Hero Kaun by Creativeland Asia
Swiggy – You name it we’ll get it – Juhi Chawla
Bold Care – Take Bold Care of Her ft. Ranveer Singh & Johnny Sins
Zepto – Make Soan Papdi Great Again
Canva – Dil se Design tak
Snickers – Rohit Shetty
Zivame – Museum of Boobs
Titan Eye Plus The Eye Test Menu
Emotorad – Bole jo Koyal ft. MS Dhoni
Cadbury 5Star – MAMA (Make AI Mediocre Again)
Tanishq – Everything changes after marriage. But for whom?
boAt | Deadpool and Bulla rocked
Spotify – What’s on Your Wrapped ft. Jackie Shroff & Ananya Pandey
Dream 11 – Team Se Bada Kuch Nahi
Britannia – Jimmy & Jammy – No Ad No Twist
Wakefit Gaddagiri
Harsha Bhogle x Atomberg
bigbasket – Saadgi
Air India – Safety Mudras
Kurkure – Chatpate se sab patein
MakeMyTrip – Breathless 2.0
Goibibo
Neeman’s Shoes – Phone hack
Fevicol Jugalbandi
Kitkat – Break par sirf KitKat break
Zee TV – Jackie Shroff
Your Office, Your Way: End-to-end solution at WeWork India
Coca-Cola – Andheri cha Raja
Zomato – Diwali campaign
INDMoney
Accel – Celebrating @SwiggyIndia
Adani Group – Pehle Pankha Aayega, Phir Bijli Aayegi
Swiggy table for 2
Britannia Good Day – Bank of Small Wins
Britannia – Har Pocket Ab Dustbin
Cadbury Fuse – Doli
MakeMyTrip
Super.money – The Meh Film
CRED – David Warner & SS Rajamouli
