Lohri is a vibrant festival celebrated primarily in Punjab, marking the end of winter and the arrival of the harvest season. Traditionally, it involves lighting bonfires, singing folk songs, and dancing the Bhangra and Gidda, bringing communities together in joyous celebration. The festival is a time for people to come together and enjoy the warmth and togetherness that signifies the new season.
Each year, brands creatively engage with this festival to connect with their audience. This year, Paper Boat Drinks evoked nostalgia with its signature cartoons, bringing a playful, yet heartwarming touch to its Lohri celebrations. Wendy’s, a relatively new brand in the Indian market, creatively used their ire to depict a Lohri bonfire, infusing the campaign with warmth and energy. Meanwhile, Flipkart added a fun twist with a playful carousel showcasing the rhythmic beats of drums, capturing the festive spirit.
Let’s take a closer look at how brands have captured the essence of Lohri through their creative campaigns.
Paper Boat drinks
McDonald’s in India
Wendy’s India
Croma Retail
Flipkart
Dominos India
Treebo Hotels
Parle Hide and Seek
Amul
Cristos
Zepto
Shaadi.com
Mauka bhi hai, tyohar bhi hai, kaho toh issi agni par 7 phere lele? 🥰#Lohri
— Shaadi.com (@ShaadiDotCom) January 13, 2025
Chingles Gums
Cadbury Dairy Milk
Mother Dairy Ice creams
If we have missed out on any of your favourite Lohri brand creatives, write to us at content@socialsamosa.com.
