Godrej Enterprises Group unveils refreshed brand identity

The Godrej Enterprises Group has launched a refreshed brand identity, aimed at unlocking new opportunities for customers and stakeholders alike. The refreshed brand identity introduces a purple colour while retaining the cursive logo, reminiscent of the founder Pirojsha Godrej’s signature. The colour purple brings in a sense of dynamism and confidence. The shift from three colours to a single colour allows for greater consistency and synergy across its businesses. 

“The key to our sustained growth has been our ability to always remain relevant to India’s development needs and the brand refresh reflects our quest to continually reinvent ourselves. Our aspiration is to unlock greater value for customers by delivering solutions and experiences that positively impact lives. And while our core remains rooted in high quality and complex engineering, our brand must remain dynamic and meet the aspirations of our customers.” said Jamshyd Godrej, Chairman and Managing Director, Godrej Enterprises Group.

“The new brand identity is more than just a change of colour, it embodies dynamism and blends authenticity with our ambition to redefine consumer experiences by leveraging design led innovation and service differentiation. It also reflects a shift in GEG’s ‘Consumer First’ businesses to include a more premium offering that reflects changing customer aspirations and in our ‘Nation First’ businesses to provide more cutting-edge engineering solutions which showcases India’s prowess on a global scale,” said Nyrika Holkar, Executive Director, Godrej Enterprises Group. 

The new brand film starts with a call out to the first product of the Group, the springless lock. Over the last 127 years, GEG has reinvented itself to remain relevant to the evolving socio and economic context in India and globally. This commitment to push boundaries has enabled the brand to ‘Unlock New Worlds.’ This campaign was conceptualised by Lowe Lintas, directed by Katie Bell, and produced by Entourage Films.