These new Instagram features will help creators with their creativity and earn more through their Reels content and will gradually be rolled out in India.
Instagram has previewed new features at a product education workshop in Mumbai, to help creators unleash their creativity and earn more from their Reels content.
These features include GIF comments on posts and Reels, Instagram Gifts and new editing features on Reels and will roll out gradually in India.
“Every day, teens and creators are using Instagram to tell their story in exciting ways. This is happening on Reels, as well as other surfaces like Feed, Stories and DMs. We wanted to highlight these diverse use cases to inspire creativity, as well as highlight some new features that will help them build an engaged community,” said Paras Sharma, Director of Content and Community Partnerships at Facebook India (Meta).
GIF comments on posts and Reels
Whether it is a funny reel or showering love on a friend’s new post, users can now post a GIF as a comment on Instagram. This is a fun way to engage with posts and reels from your friends and favourite creators, and is now available globally. All users have to do is tap the comment icon on a post they want to comment on, go to GIF and add their comment.
Also Read: Businesses need to have an open mindset when it comes to content creation and creators: Arun Srinivas
Instagram Gifts
Since November 2022, the platform has been testing gifts on Reels as a new way for creators to easily begin earning money from fans who want to show them their appreciation. Creators can receive gifts from fans who purchase them directly within the Instagram app using Stars. These themed virtual gifts let fans creatively express their appreciation, and help creators earn money from fans who love their reels. Gifts will be rolling out in India in the next few weeks.
Reels editing
Last month, Instagram launched a new Reels editor that brings together video clips, audio, stickers and text onto one editing screen. Now, more updates are coming up globally in the next few weeks to make it even easier to get creative with reels. They include:
Split: Easily split a single clip into two clips
Speed: Speed up or slow down your clips
Replace: Swap one clip out for another without changing the timing or order of other clips, audio and other elements in your reel.
Creators such as Dharna Durga, Govind Kaushal, Sanket Mehta and Kareema Barry attended the workshop to learn from product tips and tricks, the latest trends and how people can harness Instagram’s power to connect and share. The sessions were focused on making the best use of your Instagram feed, the role of DMs today, the new updates on Reels and a deep dive into content strategy.
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Source: Social Samosa
