YouTube tests Memberships Gifting with limited creators
Memberships Gifting is a monetization tool for creators on YouTube that enables channel members to buy a set number of
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Twitter announces the launch of updated Privacy Policy
Twitter has announced an updated privacy policy that is built upon three pillars built with an intent to make Twitter’s
Read moreFirst Sight wins digital mandate for Star Struck
With this new mandate, First Sight will be at the forefront of digital branding, media buying and more for Star
Read moreWunderman Thompson Mumbai appoints Anurag Tandon as Managing Partner
Anurag Tandon as the new Managing Partner of Wunderman Thompson will focus on growing the client base in Mumbai in addition
Read moreCarat India appoints Vasim Rakhangi as Associate Vice President – Strategy
Vasim Rakhangi will report into Anita Kotwani, CEO, Carat India and focus on spearheading integrated media strategy to the agency’s existing clients across the
Read moreCheil India appoints Umesh Bopche as CEO for Experience Commerce
Umesh Bopche as the new CEO will position Experience Commerce as a holistic, full-service agency. Cheil India has appointed Umesh
Read moreReach and frequency will always remain the core elements of media: Vishal Chinchankar
Vishal Chinchankar, CEO, Madison Digital and Madison Media Ultra on the changing landscape of the Indian Advertising & Marketing industry.
Read moreIPL Playbook: Anil Viswanathan on the eternal bond of Cadbury Dairy Milk & Cricket
Be it the dancing girl or sponsoring the IPL ground staff – Cadbury Dairy Milk and cricket have been inseparable.
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Perk leverages pop culture in new campaign ft Alia Bhatt
Alia Bhatt with the infamous “Land kara de Bhai” guy in ‘Perk khao, light ho jao’ campaign, underlines the brand’s
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Friday the 13th creatives: The right mix of horror & humour
As the infamous day and date align perfectly yet again, brands bring out their spooky and relatable brand creatives on
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